The Italian Trade Agency (ITA) provides support to Italian and foreign companies with the aim of developing stable business relations. The Italian Trade Commissioner GIANPAOLO BRUNO explains how ITA is focused on intensifying business opportunities and promoting the image of “Made in Italy” all over the world in an exclusive interview with FOOD BUSINESS MAGAZINE managing editor M. MATT
Q1. What is the Italian Trade Agency?
The Italian Trade Agency (ITA) is the Government organization in charge of supporting the internationalization of Italian companies.
ITA’s headquarter is in Rome and operates worldwide through a large network of Trade Promotion Offices.
The Dubai office is in charge of the UAE, Oman and Pakistan.
Q2. Could you brief us on your activity?
The Agency provides support to Italian and foreign companies with the aim of developing stable business relations. ITA provides a wide range of services, such as official participation in fairs and exhibitions, organization of business meetings and trade delegation visits, identification of potential business counterparts and many other activities focused on intensifying business opportunities and promoting the image of “Made in Italy” all over the world. The Agency spreads awareness regarding applicable rules and regulations governing import/export and provides contractual information in foreign countries. Through its Foreign Direct Investment Unit, ITA also facilitates the establishment and the development of foreign companies in Italy.
Q3. Could you share trade figures between Italy-UAE in food and agriculture sectors?
In 2016 the UAE was the most important country in the MENA Region for Italy’s agriculture and F&B exports. Total Italian exports to the UAE amounted to 317 million €. In the last ten years, Italian sales to the UAE almost quadrupled, given the strong demand from residents and tourists alike for quality and healthy food.
Q4. Could you explain more about your participation at the Specialty Food Festival 2017?
ITA organizes the Italian pavilion, where more than 26 exhibitors will showcase their premium quality products. In addition to the exhibitor stands, ITA will be hosting a “Breakfast made in Italy” corner devoted to Italian products and appliances.
A series of promotional activities dedicated to Italian Organic Products, or PDO (Protected Designation of Origin – DOP in Italy) and PGI (Protected Geographical Indication – IGP in Italy), will be held during the fair to raise awareness about EU food protection labels certifying origin, quality and uniqueness of products. Informative seminars will be offered every day, followed by live cooking and tasting sessions conducted by renowned chefs from famous restaurants in Dubai. The whole program is available on our website: www.eventsitadubai.com