The international dairy leader saw 16% growth in its GCC Foodservice business and over 50% increase in customers over the past 12 months
Fonterra’s foodservice business, Anchor Food Professionals, has launched a new soft style cream cheese to provide more versatility and convenience for its foodservice customers in the Middle East.
The Anchor Food Professionals Soft Style Cream Cheese offers a richer, delicious cream cheese flavour, better bake stability and softer texture, and is part of Anchor Food Professionals’ strategy to capitalise on changing consumer trends in the Middle East including a shift towards premiumisation.
The new Soft Style Cream Cheese was launched at a series of workshops from September to October attended by around 50 pastry chefs and customers which provided insights and technical knowledge to create new and innovative cream cheese recipes.
The workshops were led by world-renowned pastry chef and Anchor Food Professionals Ambassador Jean-Francois Arnaud (JFA) and Anchor Food Professionals Regional Senior Advisory Chef, Manfred Kohlen.
Alastair Bruce, General Manager, GCC for Anchor Food Professionals, said: “With rising incomes and rapid growth of out-of-home dining, food and beverage operators are increasingly seeking premium dairy solutions to meet the demand for excellence, convenience and great taste – but at the same time, affordability.
“We’ve developed our new Soft Style Cream Cheese especially for the Middle East region, to meet local chefs’ preferences to work with a softer style of cream cheese without losing its full dairy flavour.”
Anchor Soft Style Cream Cheese is manufactured locally in Fonterra’s Dammam manufacturing facility, which also enables shorter delivery times to its customers.
Bruce added, “This week’s demonstration workshop is the latest in a series of training sessions held at our innovation centre in Dubai, where our sales team and advisory chef – together with Chef JFA – offer training and education to commercial chefs and kitchen staff to help support foodservice growth.”
Through these workshops, Anchor Food Professionals has trained numerous chefs in the Middle East, improving their culinary skills in line with commercial demand.
“The Anchor Food Professionals team is committed to adding value to our customers’ products and processes with constant innovation and tailored solutions that help them stay ahead of the competition,” Bruce concluded.
Over the past year, the international dairy leader saw 27 per cent sales volume growth globally and 16 per cent growth in the Gulf Cooperation Council in its Foodservice business, with more than 50 per cent increase in its customer base.
Anchor Food Professionals is a market-leading supplier of dairy products and solutions to around 7,000 restaurants, fast food outlets, hotels, bakeries, catering and food businesses in the Middle East. It has offices and distributors in the UAE, Oman, KSA, Bahrain, Kuwait and Lebanon, as well as an innovation centre in Dubai and a manufacturing facility in Dammam.