Potato-based ingredients and specialist knowhow
Again this year, the Danish-based cooperative KMC will exhibit at Gulfood Manufacturing in Dubai. KMC manufactures and sells innovative and cost-effective potato-based ingredients to the global food industry. Their set-up provides unique supply chain control from field to food manufacturer and ensures quality, consistency and reliability. The product portfolio includes application-specific solutions, modified potato starches, native potato starch, potato granules and potato flakes.
We talked to regional sales manager for KMC, Lata Menon.
Which industries does KMC target?
KMC strategically focuses on the food industry. Our potato-based ingredients provide functional properties across all food segments.
However, I would like to highlight our expertise in replacing expensive and price volatile ingredients. We can replace milk proteins in cheese products, egg in mayonnaise and dressings and gelatine in fruit gums and jellies. We are happy to help our customers adjust their recipes and their process to meet the demands of the end consumers.
I would also like to mention our high performance cold-swelling starches made with our unique spray cooking technique. The bakery or snack industries can benefit from higher dough viscosity, improved crispiness and better heat and shear stability.
Why is the MEA region important for KMC?
The UAE and Dubai, in particular, has evolved as a hub for the entire region around it, offering great infrastructure and a business friendly environment. The food processing industry in the UAE has grown steadily year by year, with many subsidiaries of global food companies as well as small and medium manufacturing food businesses setting up base here.
There is a rising domestic demand in the country, which creates a favourable climate for food processing companies to grow here. At the same time, exports to regional markets, specifically the Middle East and Africa also play a significant role in this successful growth story.
At KMC, we truly understand the importance of this region and thus we have had our sales office in Dubai since 2013, to serve the interests of our customers in the Middle East, India and Africa better. This is also the reason why we have been participating at the Gulfood Manufacturing for several years.
Why does KMC exhibit at Gulfood Manufacturing in Dubai?
As I mentioned, KMC has been exhibiting at the Gulfood Manufacturing more or less since its inception and we see it as a great platform to connect with our existing customers and meet new potential customers. We use this platform as an opportunity to display some of our unique innovative potato-based ingredients.
We will also present a range of product samples, like feta type cheeses, mayonnaise and wine gums to name a few, as part of our demonstrations to our visitors.
We are really excited about the event and are looking forward to a successful show.