Established in 1943, it was in 1974 that Choithrams came to the United Arab Emirates and since then the supermarkets have established locations throughout the Gulf, namely Oman and Bahrain. The company brought with it international expertise, networks and connections built over 70 years in 25 countries.
With its high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today. True to its mission of customer satisfaction, Choithrams is today a successful group with associates in diverse fields such as brand-distribution, commodity brokerage, and manufacturing of FMCG’s. Choithrams has expanded into Oman and Bahrain ensures the distribution of brands into all corners of the Gulf market.
Eating fresh food is healthy and fulfilling. Mr. Pravesh Sawlani, GM-Operation, Choithrams comments;
“Today, when the whole world is turning towards fresh and organic food, Choithrams is a step ahead. In fact our Fresh Vegetables and Fruit section, and the Fresh Meat section have received the largest chunk of investment in the production house & supply chain, for the past decade. Right from merchandising, to the actual produce on the stalls, the store exudes freshness. Our task is in fact made easier thanks to our own distribution center. This is where we manage all sourcing, value-addition and distribution of fresh vegetables and fruits.
Produce play a magnetic role to accelerate customer footfall in retail business. Mr. Pravesh Sawlani, GM-Operation, Choithrams comments;
By eliminating middlemen, Choithrams procures the freshest stock and along with it a considerable saving that is passed on to you, the end consumer.
Our stock of fresh produce is exhaustive and guarantees customer satisfaction. We stock right from the local grown produce and the popular produce from India to the niche airfreighted organic fruit and vegetables from Levant, Europe, US and Australia.
For convenience, we have consumer packs of a variety of greens like Iceberg Lettuce, Boston, and Mix etc. in specially procured breathable bags that help retain freshness. Also available are a variety of freshly cut vegetables, freshly peeled seasonal fruits and easy carry bags of popular fruits and vegetables”