Crisp, delicious, nutritious – the humble chicken nugget is a snack time favourite among children and adults alike. But what journey do these tasty golden morsels take to reach us? And how can we be sure we’re serving only quality meat to our families?
Sadia Chicken, the GCC’s leading frozen chicken brand, explains how with its own farm to fork story.
On the farm: VIP living for VIP birds
Quality meat starts with a quality lifestyle for our chickens, but they’re not your ordinary bird. They all come from a pedigree lineage specially chosen for its health, which means that every chicken that’s bred shares the same quality gene.
After hatching at our hatcheries in a safe, and temperature-controlled environment, the pedigree birds roam free on our farms without a cage in sight, under the watchful eye of veterinary doctors. As part of the VIP lifestyle, chicks are raised on a vegetarian diet of grain, corn, and soybean. That’s because, rather than pumping the feed with hormones to make our chickens grow faster, we adjust the nutritional balance of our feed to optimise each bird’s development naturally.
At the factory: A halal farewell
When the inevitable next phase of the chicken-to-nugget process arrives, the birds are hand-slaughtered at our factory through humane halal methods. The meat is frozen within two hours after slaughter through a unique quick-freeze method, locking in its freshness, nutrients, and succulence without the need for preservatives.
The processing then continues at our MENA unit, where only whole chicken breast meat containing no artificial colours is used. Here, our nuggets take on their final, flavourful form.
The stringent, quality process from slaughtering to freezing is part of the Sadia Total Assurance Programme, which guarantees the quality of our products from farm to supermarket. It also maintains our many food safety certifications, including FSSC 22000 – one of the world’s most widely recognised food safety certificates.
On the road: Quality and care till the end
Now, with the transformation from happy chicken to hearty nugget complete, the products are packaged at our MENA unit ready for distribution. The final journey to your favourite supermarket happens in hygienic, temperature-controlled vehicles. They’re equipped with sensors that monitor the temperature along every mile to guarantee each product arrives ready for sale and as fresh as can be.
So there you have it. As this farm to fork story shows, a Sadia Chicken nugget is more than the ultimate frozen convenience food. There’s quality and care packed into every bite.