By Nic Dam, General Manager, Prinova
The MENA region’s market for premix fortification solutions has undergone significant evolution in recent years. Meanwhile, demand for natural, clean label, and healthy products is also increasing. Both these trends will be a focus for Prinova at Gulfood Manufacturing.
We are the world’s largest provider of food grade vitamins B and C and amino acids, and a global source for high-quality ingredients for food and beverage, health and nutrition, animal nutrition, flavour and fragrance, and personal care manufacturers. We also supply customised premixes for the fortification of products with vitamins, minerals and other nutrients. We can fortify wheat, maize and rice flour, as well as other staple food applications including cooking oils, spreads and margarines.
Following recent expansion across Europe, and with a presence in the Turkish market, we are keen to offer our expert solutions to premix markets in the Middle East. One of our areas of expertise, and a growing segment in the region, is infant nutrition. The baby food segment is expected to grow by 51% between 2017 and 2022, with Saudi Arabia, the UAE and Israel seeing the most significant increases since 2010.
When it comes to demand for natural ingredients, a particular growth area is natural caffeine. In partnership with microencapsulation experts Anabio, we recently launched the ActiveTR® range of sports nutrition ingredients. It includes ActiveTR® Caffeine Natural, which is proven to deliver improved results for athletes, including better performance over four hours, fast recovery and enhanced muscle protein synthesis.
We also provide nutritional premixes for staple foods, helping address micronutrient deficiencies and life-threatening conditions that affect the world’s most vulnerable people (particularly young women and infants). By allowing the fortification of staple ingredients with nutrients that address specific conditions, we hope to help find solutions to global malnutrition challenges.
At Prinova we pride ourselves on reliable service, unmatched quality, ability to meet global regulatory demands, worldwide manufacturing facilities, and expertise in nutrient premixes and fortification. We hope this will help make us your partner of choice.