Health is one of the mega-trends on international markets. Sales of vitamins and minerals have been rising for years. In this context, foods and beverages with added health benefits are gaining in importance. This is especially the case for personalised foods that address special health aspects. At this year’s SupplySide West in Las Vegas, SternVitamin is showing how manufacturers of beverages, foods and nutritional supplements can generate value-add potential with special product concepts. At booth 1571 this specialist in custom-compounded vitamin and mineral premixes is presenting micronutrient premixes for different target groups and life situations.
The new premix for “healthy bones and heart” is just one example, and visitors can test it right at the booth. This micronutrient mix picks addresses one of the top trends in the beverage market – water-based fortified drinks. International market figures show that this category has huge growth potential. The vegan premix contains vitamins B1, B12, C, K2 and D3. Organic agave syrup powder gives it a slight sweetness, while natural flavours give the drink a “dark berry” taste. In addition, SternVitamin shows how EU-approved health claims can be used on packaging for effective marketing.
The micronutrient beverage premix is just one example of many different target group concepts that address different life phases of consumers. These health and lifestyle concepts range from boosting the immune system and strengthening the cardiovascular system to beauty support. SternVitamin’s micronutrient premixes are specially configured for the needs of individual target groups, be they expectant mothers, schoolchildren, students, professionals or seniors. In addition to beverages, these tailor-made mixes also add value to teas, snacks, dairy products, baked goods and confections. SternVitamin has likewise developed special premixes for enriching vegan foods.