The butcher’s trade, if it is to be successful, must represent both tradition and contemporary developments. The best recipe is a mixture of clear expertise in meat and sausage products, technological background and new ideas. Sharpening a vision for the future and optimising what is already there – such is the invitation of the IFFA, from 4 to 9 May 2019. It will feature a comprehensive overview, showcase major trends, and offer every amount of inspiration and of specialist exchange of ideas.
The trend towards outstanding quality in the butcher’s trade is undiminished. Through its products the trade is differentiating itself from the mass market.
High quality, not average
It is the individual and authentic that counts, for instance the regional origin of the animals, unusual breeds or particular types of breeding and feed. What applies to meat applies to sausage, too. The trend is towards clear and unique recipes, true to the motto “less is more.” Master butcher Jörg Erchinger from Berlin is known there as one of the first who made a point of “gluten-free” products. He says: “Our focus is on what the customer wants. And so I have revised all recipes, so that the sausages are gluten-free, and also otherwise without glutamate. Our customers appreciate that.” Featuring striking products such as its “bone broth”, a broth made of bones, Ebert Butcher’s and Delicatessen from Frankfurt am Main has attracted a good deal of attention. Inga Ebert says: “We created this fine bone broth in 2017 from just five ingredients. A healthy drink, which you can enjoy hot or cold, and is just full of vital nutrients! The trend has already made itself felt in the USA, and German start-ups have also already been offering bone broth. But who knows how to make it if not we butchers? We have the infrastructure – boilers, for instance – and we have the ingredients.”
IFFA 2019 to showcase innovations for the trade
These major incentives for the future of the butchery sector will be showing at the IFFA, the Number One for the meat industry, in Frankfurt am Main from 4 to 9 May 2019. Informative events covering every aspect of the trade, new products and services for sales, the quality competitions organised by the German Butchers’ Association, and numerous innovations of a technological kind will all make a visit to the IFFA a real experience.
Comprehensive information about the IFFA and tickets at:www.iffa.com