Somerdale International, the leading exporter of British cheese to over 50 countries around the globe, is set to boost further the profile of British cheese in the Middle East. Somerdale will be showcasing a range of British cheese at Gulfood 2019 being held at the Dubai World Trade Centre 17th – 21st February 2019. What is billed as the world’s largest annual food & beverages trade show, Gulfood will see some 98,000 visitors and 5,000 exhibitors attend.
With its sales to the Middle East now worth c. £2 million per annum, Somerdale International will be exhibiting its range of Westminster Cheddars. The Westminster brand is already well known in The Kingdom of Saudi Arabia (where it is the 3rd largest cheddar brand), Dubai, Jordan, Kuwait, Oman, Iraq and Egypt. However, Somerdale believe that there is further potential for the brand both in these existing markets and other countries in the Middle East region.
In addition to Westminster Cheddar, Somerdale will also showcase high quality British territorial cheeses; Blue Stilton, a wide range of Somerdale developed speciality cheeses such as Cheddar with Cracked Black Pepper, Cheddar with Chilli & Lime, and waxed Cheddars from Abergavenny Fine Foods.
Commenting further Ernie Waldron, Director of Somerdale International said, “We have seen considerable growth in the Middle East over the last 5 years and there is definitely an increasing appetite for our high quality British Cheddar which combines both great taste and demonstrable provenance. Our Westminster brand of Cheddar is already well-established in the region but we believe there is potential to build sales further and expand not only the range of cheese we sell but also develop our presence in other Middle East states.”