The Victorian Government has recently announced that Victorian food and fibre exports to MENA increased by 22% in 2018 to AED 2.9 billion.
Victoria has built strong trade ties with the MENA region over the past two decades and remains Australia’s largest exporter of food and fibre products to the region. Last year MENA imported 667,000 tonnes of food and fibre products from Victoria worth AED 2.9 billion. Meat, grain, dairy and processed foods are Victoria’s highest value food exports to the region with processed food showing the most significant growth on the previous year.
The UAE is a major market for Victorian Produce in the MENA region, worth AED 870 million in 2018. It has been a consistent market for Victoria, worth well over AED 800 million every year for the last six years. The meat industry had a particularly strong year with imports from Victoria increasing by 36 per cent.
Recently appointed Victorian Minister for Agriculture, Jaclyn Symes, will be heading to Dubai on her first international mission. The Minister will lead a delegation of Victorian food and beverage companies to Gulfood 2019.
“Victoria has long-standing and trusted ties here and the UAE is continuously developing and prospering. We are in a great position to continue to provide the highest quality, and safest, products that meet the needs of this region,” said Minister Symes.
“Our agriculture exports to MENA have seen an increase of 22%. Leading this delegation in my first mission outside Victoria is a great opportunity to continue building strong relationships in the region,” she continued.
The Victorian Government has an ambitious target to grow global food and fibre exports to AUD $20 billion by 2030.
“International markets like the Middle East and North Africa are critical to the success of our food and fibre sector and we are working to create new ways for Victoria’s food and fibre industries to deliver premium products to meet the region’s needs. Our presence at Gulfood 2019 highlights our strong commitment to the region and I am very pleased with the number of new and returning companies in this delegation,” the Minister added.
To further strengthen its trade and investment across the region, the Victorian Government has appointed Gerard Seeber as the new Commissioner for Victoria to the Middle East, Africa and Turkey, bringing with him more than 35 years’ experience in similar roles.
Upon his appointment, the Commissioner expressed his interest in the prominent market, “For more than 20 years now, Victoria has established a strong relationship with the region that continues to go from strength to strength.”
Taking place at the Dubai World Trade Centre from the 17th until the 21st of February 2019, Gulfood is the largest annual food and hospitality trade show. Victorian exhibitors will be on show at the following Gulfood stands:
- WORLD FOOD Exhibitors – Stand: S-F33, Trade Centre Arena
- DAIRY Exhibitors – Stand: E1-33, Hall 1, Al Multaqua
- BEVERAGE Exhibitors – Stand: Z4-B60, Za’Abeel New Halls