- Can you brief me about your organization?
Internacional Olivarera, S.A. (INTEROLIVA) is one of the biggest private olive companies in Sevilla, Andalusia (Spain), operating since 1898. Our first shipment to the USA market took place in early 1910’s, when olives placed in wooden barrels were loaded in Sevilla’s river port. In 1972 the company developed the very first pimiento paste stuffing mechanical process in the world. Twenty years later, its R&D+I department developed the unique Ball Stuffing technique, patented worldwide.
Seville is the main growing area for table olives, concentrating more than 55% of the total table olive production in Spain, and to put it in an easy way to see, this is more than the total production in Greece, Portugal and France together!
- What are your Main Products?
Our wide range of products allow us to offer from whole, pitted and sliced, green or black olives, to organic olives or the only real Low Sodium olives according to the EC Regulation 1924/2006 for Low Sodium Foodstuffs, with less than 0.12% sodium content. Our Mario’s olives infused with natural green cardamom were selected last year by the jury of SIAL Paris exhibition, for the SIAL INNOVATION SELECTION 2018.
But our unique and world patented ‘Ball Stuffing ® ‘process provide our stuffed olives with important advantages: it has a better taste because of the higher percentage of natural product in the paste, there is a smaller number of unstuffed olives in the jar, and due to our full filled cavity concept, our olives has less sediments in the brine and therefore our brine is very clear.
- What is your internal market share? How many countries are you exporting now?
With 95% international sales, we offer complete programs for retail, foodservice and food industry in different packaging. We sell green olives in bulk, in big drums, to the industry that reprocess the product for ‘chilled’ segment. For retails we supply both tins and jars, depending on the market.
Our olives are sold all over the world, although there are still some potential markets for us. Our main markets outside the European Union are the US, Canada, Mexico, Australia, China, New Zealand, Korea and Japan. Other markets like Panama, Colombia and India, are growing fast.
- Your presence in the Middle East Market?
Today INTEROLIVA remains in its original location since 1898, at sight from The Giralda, where the very best olives in the world are grown. We hope to find the right partners in the UAE, KSA, Kuwait, Oman, Qatar, Bahrain and other countries where we are not currently present so the high quality of our table olives can be enjoyed in those markets too.
- Your marketing channels?
INTEROLIVA offers excellent logistic capabilities and different business partners require different marketing channels from us. We are supplying our products directly to big supermarket chains and warehouse clubs, with nobody in between, from our packing plant to their depots in the US, Canada, Mexico and Australia. Some other customers prefer to buy domestically to local companies that import the products from us.
One of the visits that we had the opportunity to make with the High Level Mission of the EU Commissioner Phil Hogan was to DP World Dubai, and there, Tom Anneberg, Head of Business Development, offered us multiple logistic options for our future customers in the Middle East, should they be needed.