Leading French apple grower-shipper Blue Whale has its sights firmly set on Middle East where sales development of its newer varieties is concerned.
Today, Blue Whale company, with its headquarter in Montauban ranks as the country’s leading apple exporter with 300 growers and 5,000 ha of orchards throughout the best fruit areas of France.
Blue Whale started to export in Middle East in 1969. It is one of the first player who brought the Royal Gala apple variety in the 90’s in a traditional market where it was only sold Golden and Red apples. Such a bet at this period when we know that now it is the most appreciated apple variety in the area! Now Blue Whale is present in many countries: U.A.E, Saudi Arabia, Jordan, Qatar, Kuwait, Oman and Iran.
Looking ahead, Blue Whale aims to make its brand more popular among all the consumers and establishes it as a synonym for quality and flavor. Therefore innovation is a key part for Blue Whale in order to bring to the consumers a better tasting experience. Since 5 years, Blue Whale has consistently developed its offer thanks to orchard improvements and the insertion of new varieties of clones. New apple varieties has been launched since the last season such as NovaBlue® and Liliblue®.
Novablue® offers excellent pack out percentages with a high percentage of fruit making the premium packs and its distinct exceptional red to purple color meets the changing needs of the market. The flesh is juicy and crispy giving a tasty sweet flavor. The exclusive brand Novablue® will be launched in October.
In addition, Blue Whale counts in it range of apple variety: Ariane®, Joya® and Pink Lady® apples. Throughout the season Blue Whale will be promoting all its varieties setting up sampling activities in stores and during special events such as “Apéritif à la Française” in November and the WOP in Dubai in December.
Blue Whale is also widening its range of organic apples as demand for organic produce increases across the world. On January 2017, the General Assembly of the “Organic Fruit Growers from our countryside” was held in Montauban. Nearly 70 growers and organic stakeholders were present. The company’s extended organic range will mainly include varieties bred specifically for organic production rather than converting ones originally intended for conventional growing. The focus with Blue Whale’s new varieties will be on good eating quality rather than product appearance.
More information on Blue Whale website: http://www.blue-whale.com/en