On October 2nd, 2018, at 19.00, the event of the European Project ‘’FRUITOP’’ was held in Dubai, at Crowne Plaza Hotel, in Al Diyafah Hall. The event was attended by a large number of people, consist of representatives from major fresh fruit import companies, distributors, retailers, nutrition experts, journalists and other people who had the opportunity to learn about the importance of consumption of the European fresh fruits that produced in Greece as well its healthy and nutritional value. In the event, there was of the official Greek authorities in the U.A.E. Mr. Stampoulopoulos Christos, head of Helllenic Economic and Trade Affairs office in Dubai. The main speaker from the Association of Producers Organization was Mr. Nikolaos Koutliampas, who mentioned in his speech elements related to the cultivation and production of all the fresh fruits mentioned in the project, as well as the necessary systems of integrated management and certification followed by the producers of the Association. Interesting data on the nutritional value of fresh fruits were given by Ms. Dival Shah (Clinical Nutritionist), which also elaborated on the role of the fresh fruits of the project (peaches, nectarines, cherries, kiwis, apples and grapes) in general. Mrs Dival stated that it is extremely important to include the fruits in our daily nutrition routine as a main source of vitamins and fibers which are two criteria much needed for a balanced diet.