Beloved restaurant brand Jollibee has been recognized as one of the Top 10 Brands for Customer Satisfaction in Kuwait by the 2023 Service Hero Customer Satisfaction Index (CSI) Awards.
The Service Hero CSI Awards honors companies in Kuwait that deliver exceptional customer service, measuring key factors such as expectations, satisfaction, and likelihood of recommendation. It also measures different service dimensions such as staff, location, product quality, value for money, speed, and reliability. Over 500 brands across 20 categories were surveyed.
“Being recognized among Kuwait’s Top 10 brands for customer satisfaction from over 500 brands is a testament to our commitment to providing customers with great-tasting food served with the warmth and joyful service that the Jollibee brand is known for. This citation is not only a badge of honor for us, but it also means we are fulfilling our promise to our customers,” said Joseph Tanbuntiong, Jollibee Group Chief Business Officer and Head, Jollibee Global.
Dennis Flores, President of Jollibee Group’s business in Europe, Middle East, and Asia, and Australia (EMEAA), congratulated the Jollibee Kuwait team and franchisee for the milestone: “We celebrate this achievement with all our store and operations teams in Kuwait whose passion and dedication to our mission of serving great-tasting food and bringing the joy of eating to everyone has made this recognition possible. We are also grateful to our customers in Kuwait for their continued support and loyalty to Jollibee.”
Flores added, “We extend our deepest gratitude to our franchisee Yacoub Aljajery for his steadfast belief in our brand. His hands-on approach not only ensures operational excellence, but also fosters a culture of passion and commitment, making exceptional customer service at Jollibee Kuwait possible.”
The Jollibee Group opened the first Jollibee store in Al Watya, Kuwait City in February 2012 through franchisee Yacoub Aljajery of the Al Musaifra Catering Company. Today, Jollibee has seven stores in Kuwait, with loyal fans craving for bestselling products like Chickenjoy and Jolly Spaghetti.
Jollibee as a franchisor of choice
Aljajery highlighted the factors behind Jollibee’s success in Kuwait, including its strong brand recognition and comprehensive support system. “I chose Jollibee as a franchise because of its strong brand recognition, delicious menu offerings, and the opportunity to introduce Jollibee to Arab/Kuwaiti customers, which has proven to be a successful venture,” said franchisee Aljajery. “I appreciate Jollibee’s comprehensive support system, including marketing assistance, ongoing operational guidance, and training programs which have been instrumental in the growth and success of our franchise operations in Kuwait.
He added, “Being cited as one of the Top 10 brands in Kuwait is a recognition of our dedication and hard work in upholding Jollibee’s standards and values. This award also serves as our source of pride and motivation to continue delivering exceptional service and quality to our customers in Kuwait.”
Jollibee also has stores in other Middle East countries such as the United Arab Emirates (UAE), Kingdom of Saudi Arabia, Qatar, Bahrain, and Oman.
Global recognition and growth
Recently, Jollibee has been ranked Top 5 Strongest Restaurant Brand in the World, overtaking more established Quick Service Restaurant brands, according to the latest annual brand ranking report by Brand Finance, the world’s leading independent brand valuation agency. Jollibee has elevated its rating from AA- to AAA. In addition, Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.
The brand has also been cited as the Top 2 fastest-growing restaurant brand in the world. Surging by an impressive 51% to USD2.3 billion in brand value, Jollibee ascended from rank 20 to rank 17 in this year’s Global Restaurant Rankings.
Jollibee continues to gain strong traction among mainstream consumers in countries outside the Philippines. In Vietnam and Brunei, mainstream non-Filipino locals comprise about 100% of customers; 81% in Malaysia; 80% in the United Kingdom; 70% in Singapore; and 60% in Hong Kong. This is a testament to the brand’s global appeal.
Jollibee Group flagship brands in the ranking
Another Jollibee Group-owned brand, The Coffee Bean and Tea Leaf ®, has also been included in the Top 10 Brands for Customer Satisfaction in Kuwait. It also emerged as the top brand in the café category. CBTL is Jollibee Group’s flagship brand for the coffee and tea business.
