ASIA FRUIT LOGISTICA underlined its status as the premier international trade platform for Asia’s fresh fruit and vegetable business on 4-6 September 2024 with another high-energy, sell-out show in Hong Kong.
More than 13,000 trade visitors from over 70 different countries and regions attended ASIA FRUIT LOGISTICA this year. They were able to take in an outstanding array of leading-edge products and services from more than 760 exhibitors from 42 countries and regions.
“We are thrilled with the success of ASIA FRUIT LOGISTICA 2024. Over the three days, we’ve seen incredible participation from exhibitors, visitors, and industry leaders from across the globe,” said David Axiotis, managing director of Global Produce Events, the organiser of ASIA FRUIT LOGISTICA.
“The energy, innovation, and business growth opportunities here were unmatched. It’s truly rewarding to witness the fresh produce industry come together in such a dynamic way, driving forward the future of trade in Asia.”
Visitor and exhibitor survey results underlined the success of this year’s edition of ASIA FRUIT LOGISTICA.
The first and second days of ASIA FRUIT LOGISTICA were very busy. The organisers extended the hours on the second day in advance of a storm warning that delayed the opening of the third and final day of the trade show. But the extended hours at AsiaWorld-Expo on the final day (to 19:00hrs) enabled exhibitors and visitors to continue successful meetings.
More than 97 per cent of visitors reported a “good” or “very good” overall impression of ASIA FRUIT LOGISTICA 2024. And 96 per cent of visitors said they would recommend their colleagues or business partners to exhibit at next year’s edition.
Exhibitor survey results confirmed the excellent business outcomes. Some 95.5 per cent of exhibitors said ASIA FRUIT LOGISTICA 2024 was “good” or “very good”.
ASIA FRUIT LOGISTICA featured some 28 national or regional pavilions this year showcasing a wide range of innovations, including first-time pavilions from India, Indonesia, Tanzania, and Kyrgyzstan.
China was the single-largest exhibiting nation at ASIA FRUIT LOGISTICA again this year, with exhibitor numbers increasing by 12 per cent compared with 2023. Also in the top five exhibiting countries were Australia, the USA, Egypt, and New Zealand.
Exhibitors and visitors were impressed by the global and regional reach of ASIA FRUIT LOGISTICA.
“ASIA FRUIT LOGISTICA is the most influential trade show for the industry in Asia,” said Vivian Wang, marketing director of Dole China, which exhibited together with Dole Asia. “Whether in terms of foot traffic, exhibitor scale, or level of global participation, it is a crucial annual event for Dole China and Dole Asia. It allows us to efficiently and intensively engage with a large number of high-quality suppliers.
“ASIA FRUIT LOGISTICA is also attracting an increasing number of domestic fruit companies from China, who may be looking to enter the export business or showcase their strength on the international stage,” she added. “It further highlights the exhibition’s growing influence in China.”
