The U.S. Soybean Export Council (USSEC) announced updates to its regional structure designed to maximize efficiency, align talent, and continue delivering trusted, impactful programs to international customers on behalf of U.S. Soy farmers and USSEC members.
As part of the reorganization, Kevin Roepke has been appointed Executive Director – Middle East, North Africa, and South Asia (MENASA), effective October 1. In this role, Roepke will lead USSEC’s efforts to build trust, grow relationships, and strengthen market access for U.S. Soy across the region for the mutual benefit of U.S. Soy farmers and international customers.
The regional structure updates will ensure USSEC is well-positioned to achieve its strategic goals amid evolving global market dynamics. The updated model realigns regional boundaries for U.S. Soy export markets, streamlines program administration, and strengthens USSEC’s ability to support global priorities and deliver value to customers worldwide.
“Guided by our core values and commitment to continuous improvement on behalf of U.S. soybean farmers, USSEC regularly assesses its effectiveness and efficiency,” said Jim Sutter, USSEC CEO. “The new structure strengthens USSEC’s focus on strategic priorities, vital relationships, and ensures U.S. Soy remains the trusted partner of choice for customers around the world. We are confident that Kevin will provide strong leadership across MENA and South Asia and look forward to the impact he will make in advancing U.S. Soy’s presence and partnerships in the region.”
“It is an honor for me to step into this role,” added Roepke. “I’m driven to connect America’s soybean farmers to the global market. Their sustainable practices expand economic activity and nutrition security, both at home and abroad. We will continue to expand USSEC’s vision of establishing trust amongst our stakeholders to maximize utilization and value of US soy throughout this great region.”
About Kevin Roepke
Kevin Roepke serves as Executive Director – MENASA for the U.S. Soybean Export Council (USSEC). In this role, Roepke leads USSEC’s efforts to strengthen market access, build customer trust, and grow demand for U.S. Soy across the MENA and South Asia region
Roepke brings more than 20 years of experience in international agriculture, with a strong background in developing and emerging markets. Most recently, Roepke served as the Regional Director for South Asia and Sub-Saharan Africa at USSEC. Prior to joining USSEC, he served as the Regional Director for the U.S. Grains Council.
With extensive experience working in global trade, Roepke is well-positioned to guide USSEC’s strategy and programs, ensuring the organization fulfills the mission of U.S. Soy to be a trusted, reliable and sustainable source of nutrition and energy worldwide.
