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Beyond Meat® Expands New Line of Protein Drinks with Four Additional Flavors

Following strong consumer response, the brand offers even more ways to enjoy the crisp and refreshing functional beverage line

by Food Business News Desk
4 months ago
in News
0
Beyond Meat® Expands New Line of Protein Drinks with Four Additional Flavors

Beyond Meat, Inc. (NASDAQ: BYND)  announced the launch of four new flavor variations of its first-ever beverage line, Beyond Immerse™, a sparkling protein drink that combines plant protein, fiber, antioxidants, and electrolytes. Building on early momentum, the brand is adding four invigorating flavors to its lineup: Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit—delivering more ways to enjoy a functional beverage. The new flavors are available for a limited time starting today exclusively on Beyond Test Kitchen.

“Beyond Immerse represents a meaningful next chapter for our brand as we expand beyond center-of-the-plate protein,” said Ethan Brown, founder and CEO of Beyond Meat. “We challenged ourselves to redefine the protein drink, designing a beverage that immerses the body not only in protein but more broadly in the remarkable power of plants. Available in 10g and 20g protein varieties and packed with 7g of fiber, antioxidants, and electrolytes, Beyond Immerse fuels and nourishes the body. We can’t wait for consumers to experience the new flavors for themselves.”

Beyond Immerse Highlights:

  • Features plant-based ingredients like protein from peas and fiber from tapioca
  • Available in 4 new flavors: Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit
  • Each flavor will come in two protein options:
    • 10g protein/7g fiber/60 calories
    • 20g protein/7g fiber/100 calories
  • Good source of protein, critical to support muscle health
  • Excellent source of fiber with 7g per serving, vital to support a healthy gut
  • Excellent source of antioxidant Vitamin C, essential to support immune function
  • Made with electrolytes
  • No GMOs or sugar alcohols

Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit join the current Beyond Immerse flavor lineup of Peach Mango, Lemon Lime, and Orange Tangerine. Beyond Immerse is available exclusively for a limited time on Beyond Test Kitchen, and beginning today, the protein drink will also be offered in variety packs. 

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