Today’s food and beverage market demands more than just taste—buyers expect clean labels, year-round consistency, and sustainable sourcing. At Private Label Middle East (PLME) 2025 in Dubai, MAFI will showcase how Egypt’s agricultural power can fuel the next wave of global food innovation.
Who is MAFI?
MAFI, an Egyptian based agri-food innovator founded by visionary entrepreneur Ahmed Abou Hashima, is transforming Egypt’s rich agricultural heritage into globally trusted products. The company’s portfolio spans:
- Citrus Concentrates & Juices (FCOJ, NFC, Cloudy, Mandarin, Lemon)
- Essential Oils & Natural Aromas
- Tomato Concentrates & Multi-Fruit Purées (Strawberry, Guava, White Guava, Mango, Peach/Apricot)
- Frozen Fruits & Vegetables (IQF) (Strawberries, broccoli, cauliflower, green beans, artichokes)
- Freeze-Dried Strawberries
Backed by AI-powered production technology and global certifications, MAFI balances premium quality with scalable, reliable supply chains—empowering brands and private label developers to innovate confidently.
What Will MAFI Showcase at PLME 2025?
This year, MAFI’s booth will spotlight four product heroes shaping the future of food innovation:
- IQF Frozen Fruits & Vegetables – Fresh-picked taste preserved with consistency and versatility.
- Freeze-Dried Strawberries – Lightweight, nutrient-rich, and ready for snacks, cereals, desserts, and confectionery.
- NFC Juices – Pure, clean-label juice solutions meeting the growing demand for authentic, not-from-concentrate beverages.
- Tomato Concentrate – A cornerstone for sauces, soups, and ready meals, delivering consistent flavor and quality that meet international private label standards.
Beyond these highlights, MAFI also offers a complete portfolio covering citrus concentrates, natural citrus oils, guava and strawberry purées, and a wide IQF vegetable range. For private label developers, this means one trusted partner across categories, ensuring consistency, traceability, and simplified procurement.
A Fresh Approach to Agri-Food
Consistency at Scale
Year-round production with advanced preservation methods ensures reliable specifications and global supply.
Clean-Label Commitment
No added sugars, preservatives, or artificial colorings—just natural flavor integrity.
Sustainability First
Prioritizing water conservation, soil health, and eco-conscious transport, MAFI’s sustainability model builds trust with both retailers and end-consumers.
Innovation-Driven
AI and advanced processing shorten R&D cycles, enabling partners to launch faster with fewer compromises.
Customization & Flexibility
MAFI co-develops tailored solutions with private label teams—from aseptic drums and bulk industrial packaging to retail-ready formats for juices, tomato sauces, frozen meals, dairy, desserts, and confectionery.
Credible Global Standards
Strict compliance with international certifications ensures safety, quality, and confidence in every shipment.
Why Private Label Buyers Choose MAFI
- Reliability: On-time supply that reduces operational risk.
- Scalable Partnerships: From pilot projects to multinational retail supply.
- Innovation Edge: Insights-driven development aligned with consumer trends.
- Sustainability Credibility: A transparent story that strengthens partner brands.
- Egyptian Advantage: Extended growing seasons, cost-competitive production vs. Brazil and China, and proximity to Europe for faster, greener logistics .
A Vision for the Future
MAFI isn’t just showing products—it’s sharing a vision for where agri-food is headed. From juices and concentrates to freeze-dried fruits, IQF vegetables, and tomato pastes, MAFI is proving that Egyptian agriculture can compete and inspire on the global stage.
For buyers and product teams, the message is clear: quality, consistency, and sustainability don’t have to be trade-offs. With MAFI, they come together in a supply partner—making it easier to innovate, scale, and earn consumer trust.
For more information, visit https://mafi-egypt.com/
Email to contact : [email protected]
Factory
F-4 No.3. Block ( 11 A- 11B) El Sewedy Industrial Development Area – Industria Sadat City, Monufia – Egypt
Head Quarter Address
U Venues – Second Floor – S201-S203 – Fifth Settlement, New Cairo – Cairo, Egypt
