An official attempt to set a new Guinness World Record for the largest showcase of cheese varieties in one place will be held in Dubai at the Radisson Blu Hotel Deira Creek on January 28, 2026, in conjunction with Gulfood, the world’s biggest food show.
The record to beat is 1,001 varieties of cheese, which was achieved in Lyon, France in October 2023, and currently holds the world record.
The GWR Official Attempt is part of Date-a-Cheese 2026, the international food festival that celebrates the pairing of international cheeses with palm dates – a powerful symbol of the UAE.
Date-a-Cheese 2026 will feature a program of activities that includes ‘The Art of Serving Cheese Awards’ – a groundbreaking competition rewarding innovation, creativity and diversity in hotels, restaurants, and catering, and will conclude with an extraordinary ‘Dubai Big Taste Cheese Experience’ at Radisson Blu Hotel Deira Creek on January 30 and 31, from 6pm, where the public are invited to taste the cheese varieties that were featured in the attempt.
“A Guinness World Record is not just a number. It’s a statement. A bold declaration that something extraordinary has happened – that passion, precision, and persistence have come together to create something the world has never seen before,” commented world-renowned Cheese & Dairy Specialist, Elie Makhlouf, Founder of Chronofood, and Cheese Director of the event.
He added, “We’re not just showcasing cheese. We’re rewriting the scale of what’s possible in our industry —wheel by wheel, name by name, region by region. This is about honouring producers, cultures, and a product that transcends borders.”
Rosario Scarpato, CEO of Argos Star LLC, the festival’s founder and organiser of the GWR Official Attempt, expressed,“Date-a-cheese truly represents the cosmopolitan contemporary spirit of Dubai and, at the same, its heritage.”
The WGR Official Attempt is organised in collaboration with the Emirates Culinary Guild, the association of professional chefs of the UAE, and has Greenhouse foodstuff LLC, leader in importing and distributing premium cheeses, as its main partner.
Date-a-Cheese is part of the Out-of-the-box, the Gulfood after Fair, organised by Argos Star, which in 2024 produced the Guinness World Record for the Longest Line of Sustainable Pizza.
For more information, visit www.argos-star.com, or e-mail rosario@the-i-factor.com.
