• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Thursday, October 23, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

Dubai’s Midtown Factory Launches World’s First Halal-brewed Ale Beverage

by Food Business News Desk
8 months ago
in News
0
Dubai’s Midtown Factory Launches World’s First Halal-brewed Ale Beverage

The Midtown Factory, a pioneering beverages production facility at Dubai Industrial City, today launched the “Majlis Premium Arabian Ale”, the world’s first fully halal-brewed range of beverages.

This groundbreaking Arabian ale-based beverage has been produced as per healthy dietary guidelines. It gives a unique drinking experience to consumers hailing from different backgrounds. M/s Midtown Factory is developing new products and will introduce them to consumers this year.

The Midtown Factory exhibited the Majlis Premium Arabian Ale at the Taste of Dubai live food festival and Gulfood. The Majlis stand saw a busy day with visitors from different nationalities and ethnic groups who had a unique tasting experience. Following the hype up at the Dibba Bay Oyster Festival at the Taste of Dubai with the celebrity chef Jenny Morris, also known as the Giggling Gourmet, Majlis Premium Arabian Ale had a cooking demonstration. The visitors and guests had a chance to talk to the celebrity chef about the delectable Majlis Arabian Ale and its creators.

Crafted with meticulous care and adherence to halal guidelines, Majlis’ new beverage is brewed using a proprietary technique during the fermentation process that ensures the process remains alcohol-free from start to finish. Unlike traditional brewing methods that involve alcohol removal, Majlis has developed a unique approach that maintains the integrity of halal principles while preserving the authentic taste and complexity of a brewed beverage.

“We are so excited to introduce a beverage that caters to the evolving preferences of the global community seeking a refined, alcohol-free and healthy alternative,” said Igor Sergunin, innovator of Majlis Premium Arabian Ale and CEO of Midtown Factory. “Dubai is the perfect launchpad for innovations whilst it is a hub of modern trade, peaceful lifestyle, and a global hub for halal products. “

Majlis’ halal brewed beverage is available in multiple flavours, offering consumers a range of sophisticated and refreshing options. The launch represents a significant milestone in the beverage industry, reinforcing Dubai’s reputation as a leader in innovative food solutions and consumer happiness.

The beverage is available in select retail stores, hotels, and restaurants across Dubai, with plans for regional and international expansion soon.        

Post Views: 2,500
Tags: drinkshalal beverage
ShareShareTweetSendPin
Previous Post

European Rice Celebrates a Successful Participation at Gulfood 2025

Next Post

SGS Awarded 5-Star Rating by BRCGS for Exceptional Leadership in Food Assurance

Related Posts

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
News

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX
News

ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX

October 22, 2025
Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector
News

Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector

October 21, 2025
Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape
News

Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape

October 20, 2025
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing
Industry Update

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

October 18, 2025
The fourth edition of the Abu Dhabi International Food Exhibition launches as part of Global Food Week
News

The fourth edition of the Abu Dhabi International Food Exhibition launches as part of Global Food Week

October 17, 2025
Next Post
SGS Awarded 5-Star Rating by BRCGS for Exceptional Leadership in Food Assurance

SGS Awarded 5-Star Rating by BRCGS for Exceptional Leadership in Food Assurance

July-Sept 2025 Edition

RECOMMENDED NEWS

Animo coffee machines with a mold for the visually impaired

Animo coffee machines with a mold for the visually impaired

1 year ago
Biomass Fermentation chosen as the central focus of MISTA’s second annual Growth Hack

Biomass Fermentation chosen as the central focus of MISTA’s second annual Growth Hack

1 year ago
SaudiFood Manufacturing, the Kingdom’s largest F&B manufacturing event, gets underway

SaudiFood Manufacturing, the Kingdom’s largest F&B manufacturing event, gets underway

6 months ago
SIGEP looks to “the world”, and the premier Italian ice cream show in the world makes its pizza space even bigger

SIGEP looks to “the world”, and the premier Italian ice cream show in the world makes its pizza space even bigger

1 year ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
  • LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C
  • How Smart Connected Deboning Machines Can Reshape Filleting Efficiency
  • ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C

LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C

October 22, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG