The International Food and Beverage Association (IFBA) and the Italian Exhibition Group (IEG) Asia have joined forces for the upcoming SIGEP Asia 2024, co-located with Restaurant Asia, Speciality Food & Drinks Asia, Speciality Coffee& Tea Asia, and Food2Go Asia 2024 to be held at the Sands Expo &Convention Centre in Singapore from 26 – 28 June 2024. This strategic partnership marks a significant milestone in the food and beverage industry, uniting two leading organisations in their pursuit of innovation and excellence.
Scheduled to be a highlight in the food and beverage calendar, SIGEP Asia 2024 will bring together industry leaders, professionals, visionaries, and enthusiasts under one roof. Through this partnership, IFBA and IEG Asia are committed to providing a dynamic platform for idea exchange, networking, and celebrating sector achievements.
A ceremonial signing event was held this morning at the Singapore headquarters of IEG Asia to signify the beginning of a promising collaboration. The event was graced by the presence of esteemed delegates from the IFBA, including Mr Hai Poh Cheong, the IFBA President; Mr Han Bin, Chairman of the Asia-Pacific Alliance of Singapore; and Mr Mark Chan, Director of BT International. Their presence symbolises unity of purpose and vision, officially marking the commencement of this impactful partnership between the two organisations.
Representing IEG Asia, Mrs Ilaria Cicero, Chief Executive Officer, joined the distinguished leaders of IFBA in a powerful display of unity, demonstrating a shared commitment to advancing innovation and development in the F&B and foodservice Ho.Re.Ca. industries.
A Unified Vision for the Future of Food and Beverage
With an emphasis on sustainability, innovation, and global trends, the partnership reflects a shared vision of the future of the food and beverage industry. Both organisations are committed to fostering an environment that encourages dialogue, advancement, and collaboration among professionals worldwide.
IFBA’s Pioneering Initiatives at SIGEP Asia 2024
In this strategic partnership, IFBA aims to introduce several key initiatives aimed at enriching the attendee experience and opportunities at SIGEP Asia 2024. IFBA will host a series of Roundtable Discussions, spearheading thought-leadership sessions on emerging trends, global challenges, and future opportunities in the food and beverage space, with the aim to foster in-depth subjects such as sustainability, food technology, and culinary arts.
In his speech, IFBA President Hai Poh Cheong highlighted the importance of this collaboration. He said, “Joining forces with IEG Asia for SIGEP Asia 2024represents a significant milestone in our mission to inspire and support the global food and beverage community. Together, we are setting the stage for an extraordinary event that will showcase the latest transformative trends, innovations and opportunities within the F&B industry while also addressing the challenges we face today. Through these initiatives, IFBA is committed to not only participating in but actively contributing to the success of SIGEP Asia 2024.”
SIGEP Asia 2024
SIGEP Asia2024, alongside Restaurant Asia, is designed to offer an immersive experience for industry professionals, featuring a diverse range of exhibits, live demonstrations, insightful seminars, and networking opportunities. Attendees will have the rare opportunity to explore groundbreaking products, technologies, and services that shape the future of food and beverage.
Mrs Ilaria Cicero, CEO of IEG Asia, shared her enthusiasm about the partnership, by saying, “The synergy between IEG Asia and IFBA is a powerful catalyst for promoting excellence and driving innovation in the food and beverage industry. Our collaboration is a testament to our shared commitment towards making a meaningful impact. We are excited to co-create a platform that will inspire our community and drive forward our shared values and goals in the Asian market.”
