• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Tuesday, March 24, 2026
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

GELITA paves the way for next generation protein and cereal bars

by Food Business News Desk
2 years ago
in News
0
GELITA paves the way for next generation protein and cereal bars

GELITA, a world leader in collagen peptide solutions for food and nutrition, is introducing OPTIBAR®: an innovative ingredient that allows manufacturers to create future-proof, next generation bars that satisfy two of the most important consumer trends. OPTIBAR® allows more protein to be delivered in functional bars with a long-lasting, soft and indulgent texture. It also acts as a sugar-free binder, enabling ‘low sugar’ and ‘no sugar’ claims in cereal bars.

OPTIBAR® is a specific blend of collagen peptides optimized for bar production. It has excellent solubility, so it creates pleasantly smooth bars with an indulgent mouthfeel that lasts throughout their shelf life – even at very high protein levels of as much as 60 percent. For best results, GELITA recommends using OPTIBAR® together with whey or plant-based protein: Whey and plant proteins add structure, while OPTIBAR® ensures homogeneity, a pleasant bite and long-lasting softness.

As well as enabling protein enrichment, OPTIBAR® can also be used as a sugar-free binder in cereal bars. Thus, the sugar content can be minimized and appropriate ‘low sugar’ or ‘no sugar’ claims can be made in bars that stay pleasantly crunchy throughout their shelf life.

Versatile and efficient

The versatile collagen peptides powder is the latest addition to the company’s portfolio of naturally functional branded collagen peptide ingredients. Derived by enzymatic hydrolysis of natural collagen, OPTIBAR® has good bioavailability and its neutral taste makes it ideal for both sweet and savory bars. It is easy to customize with flavors, sweeteners, colorants and dietary fibers, and it combines well with other nutrients, including vitamins and minerals, and ingredients such as dried fruits and cereals.

Being completely natural, OPTIBAR® is non-GMO and free from E-numbers, so it is ideal for clean label products with potential nutritional claims (under EU Regulation 1924/2006) including ‘source of protein’, ‘high protein’, ‘reduced sugar’, ‘low sugar’, and ‘sugar-free’.

Easy processing

Unlike traditional cereal bar binders, with OPTIBAR®, there is no need for boiling. It is simply warmed with water and oil to 70° C then the dry ingredients are added and the mass is molded. OPTIBAR® can be used in existing production lines without the need for additional equipment and its agglomerated form guarantees dust-free handling. Overall, using OPTIBAR® leads to lower energy requirements, reduced processing costs, less thermal stress on sensitive ingredients and a lower environmental impact.

“As a pioneer in collagen and collagen peptides, we are excited by the opportunities our latest innovative ingredient presents for bar manufacturers,” says Natalie Leuwer, GELITA Category Manager Food Specialties. “We look forward to discussing how OPTIBAR® can be used in practice to satisfy consumer demand for next generation bars that are higher in protein, lower in sugar and ultimately delicious too.”

Post Views: 4,789
Tags: foodIngredientsnutrition
ShareShareTweetSendPin
Previous Post

Dubai Future Foundation Launches New Report on the Future of Food Security and Alternative Protein

Next Post

KATZ Food Board: The natural material for food packaging

Related Posts

FPS Food Process Solutions Partners with Quality Engineered Solutions to Strengthen Global Utilities Expertise
News

FPS Food Process Solutions Partners with Quality Engineered Solutions to Strengthen Global Utilities Expertise

March 24, 2026
Tuttofood 2026 introduces a dedicated focus on onboard catering, responding to a rapidly expanding global market
Events News

Tuttofood 2026 introduces a dedicated focus on onboard catering, responding to a rapidly expanding global market

March 23, 2026
Cargill deepens India commitment, opens new dairy feed plant in Wazirabad
News

Cargill deepens India commitment, opens new dairy feed plant in Wazirabad

March 23, 2026
Beyond Meat® Expands New Line of Protein Drinks with Four Additional Flavors
News

Beyond Meat® Expands New Line of Protein Drinks with Four Additional Flavors

March 21, 2026
High Protein Drinks, Meal Replacements, and Puddings for Rising Expectations
News

High Protein Drinks, Meal Replacements, and Puddings for Rising Expectations

March 20, 2026
Arla Foods Ingredients targets ​ ​protein bar innovation in South America
News

Arla Foods Ingredients targets ​ ​protein bar innovation in South America

March 19, 2026
Next Post
KATZ Food Board: The natural material for food packaging

KATZ Food Board: The natural material for food packaging

Jan-Mar 2026 Edition

RECOMMENDED NEWS

Gorilla Energy Names Global Beverage Veteran Ahmed Elafifi as CEO

Gorilla Energy Names Global Beverage Veteran Ahmed Elafifi as CEO

9 months ago

Vegetarians can’t get no satisfaction, research shows

2 years ago
A record number of Russian food companies visit Gulfood 2024

A record number of Russian food companies visit Gulfood 2024

2 years ago
Memorandum of Understanding Exchanged Between Koelnmesse India and Indian Chamber of Commerce for Anuga Select India 2024

Memorandum of Understanding Exchanged Between Koelnmesse India and Indian Chamber of Commerce for Anuga Select India 2024

2 years ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Drinks & Beverages
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • FPS Food Process Solutions Partners with Quality Engineered Solutions to Strengthen Global Utilities Expertise
  • Tuttofood 2026 introduces a dedicated focus on onboard catering, responding to a rapidly expanding global market
  • Cargill deepens India commitment, opens new dairy feed plant in Wazirabad
  • Beyond Meat® Expands New Line of Protein Drinks with Four Additional Flavors

Category

  • Country Update
  • Dairy Products
  • Drinks & Beverages
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

FPS Food Process Solutions Partners with Quality Engineered Solutions to Strengthen Global Utilities Expertise

FPS Food Process Solutions Partners with Quality Engineered Solutions to Strengthen Global Utilities Expertise

March 24, 2026
Tuttofood 2026 introduces a dedicated focus on onboard catering, responding to a rapidly expanding global market

Tuttofood 2026 introduces a dedicated focus on onboard catering, responding to a rapidly expanding global market

March 23, 2026
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2026 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2026 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG