• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Saturday, April 11, 2026
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

GELITA paves the way for next generation protein and cereal bars

by Food Business News Desk
2 years ago
in News
0
GELITA paves the way for next generation protein and cereal bars

GELITA, a world leader in collagen peptide solutions for food and nutrition, is introducing OPTIBAR®: an innovative ingredient that allows manufacturers to create future-proof, next generation bars that satisfy two of the most important consumer trends. OPTIBAR® allows more protein to be delivered in functional bars with a long-lasting, soft and indulgent texture. It also acts as a sugar-free binder, enabling ‘low sugar’ and ‘no sugar’ claims in cereal bars.

OPTIBAR® is a specific blend of collagen peptides optimized for bar production. It has excellent solubility, so it creates pleasantly smooth bars with an indulgent mouthfeel that lasts throughout their shelf life – even at very high protein levels of as much as 60 percent. For best results, GELITA recommends using OPTIBAR® together with whey or plant-based protein: Whey and plant proteins add structure, while OPTIBAR® ensures homogeneity, a pleasant bite and long-lasting softness.

As well as enabling protein enrichment, OPTIBAR® can also be used as a sugar-free binder in cereal bars. Thus, the sugar content can be minimized and appropriate ‘low sugar’ or ‘no sugar’ claims can be made in bars that stay pleasantly crunchy throughout their shelf life.

Versatile and efficient

The versatile collagen peptides powder is the latest addition to the company’s portfolio of naturally functional branded collagen peptide ingredients. Derived by enzymatic hydrolysis of natural collagen, OPTIBAR® has good bioavailability and its neutral taste makes it ideal for both sweet and savory bars. It is easy to customize with flavors, sweeteners, colorants and dietary fibers, and it combines well with other nutrients, including vitamins and minerals, and ingredients such as dried fruits and cereals.

Being completely natural, OPTIBAR® is non-GMO and free from E-numbers, so it is ideal for clean label products with potential nutritional claims (under EU Regulation 1924/2006) including ‘source of protein’, ‘high protein’, ‘reduced sugar’, ‘low sugar’, and ‘sugar-free’.

Easy processing

Unlike traditional cereal bar binders, with OPTIBAR®, there is no need for boiling. It is simply warmed with water and oil to 70° C then the dry ingredients are added and the mass is molded. OPTIBAR® can be used in existing production lines without the need for additional equipment and its agglomerated form guarantees dust-free handling. Overall, using OPTIBAR® leads to lower energy requirements, reduced processing costs, less thermal stress on sensitive ingredients and a lower environmental impact.

“As a pioneer in collagen and collagen peptides, we are excited by the opportunities our latest innovative ingredient presents for bar manufacturers,” says Natalie Leuwer, GELITA Category Manager Food Specialties. “We look forward to discussing how OPTIBAR® can be used in practice to satisfy consumer demand for next generation bars that are higher in protein, lower in sugar and ultimately delicious too.”

Post Views: 4,859
Tags: foodIngredientsnutrition
ShareShareTweetSendPin
Previous Post

Dubai Future Foundation Launches New Report on the Future of Food Security and Alternative Protein

Next Post

KATZ Food Board: The natural material for food packaging

Related Posts

PRIVEL announces its second edition for 4 and 5 November 2026 with nearly 220 confirmed companies
News

PRIVEL announces its second edition for 4 and 5 November 2026 with nearly 220 confirmed companies

April 11, 2026
Spinneys Opens Its 94th Store at JBR’s Bahar Plaza, Underscoring Confidence in the UAE’s Resilience and Continued Growth
News

Spinneys Opens Its 94th Store at JBR’s Bahar Plaza, Underscoring Confidence in the UAE’s Resilience and Continued Growth

April 10, 2026
Ampack showcases new dosing technology for low-foam aseptic bottle filling at interpack 2026
News

Ampack showcases new dosing technology for low-foam aseptic bottle filling at interpack 2026

April 9, 2026
Tate & Lyle and Van Triest CirQlar extend partnership to advance circular food systems
News

Tate & Lyle and Van Triest CirQlar extend partnership to advance circular food systems

April 8, 2026
Alfa Laval Announces New General Manager for Saudi Arabia
News

Alfa Laval Announces New General Manager for Saudi Arabia

April 7, 2026
IFF secures first heart health claim for soy protein in Australia and New Zealand
News

IFF secures first heart health claim for soy protein in Australia and New Zealand

April 6, 2026
Next Post
KATZ Food Board: The natural material for food packaging

KATZ Food Board: The natural material for food packaging

Jan-Mar 2026 Edition

RECOMMENDED NEWS

Hamdan bin Zayed visits 20th Liwa Date Festival

Hamdan bin Zayed visits 20th Liwa Date Festival

2 years ago
Gulf Print & Pack Riyadh debuts with more than 150 industry leaders showing next generation solutions for region’s growing sector

Gulf Print & Pack Riyadh debuts with more than 150 industry leaders showing next generation solutions for region’s growing sector

1 year ago
Heat and Control Announces FoodTech Forum 2025 – Creating a more resilient and sustainable food system!

Heat and Control Announces FoodTech Forum 2025 – Creating a more resilient and sustainable food system!

1 year ago
Two iconic UAE brands are redefining the frozen treat landscape with a fresh new range of sustainable treats

Two iconic UAE brands are redefining the frozen treat landscape with a fresh new range of sustainable treats

1 year ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Drinks & Beverages
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • PRIVEL announces its second edition for 4 and 5 November 2026 with nearly 220 confirmed companies
  • Spinneys Opens Its 94th Store at JBR’s Bahar Plaza, Underscoring Confidence in the UAE’s Resilience and Continued Growth
  • Ampack showcases new dosing technology for low-foam aseptic bottle filling at interpack 2026
  • Tate & Lyle and Van Triest CirQlar extend partnership to advance circular food systems

Category

  • Country Update
  • Dairy Products
  • Drinks & Beverages
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

PRIVEL announces its second edition for 4 and 5 November 2026 with nearly 220 confirmed companies

PRIVEL announces its second edition for 4 and 5 November 2026 with nearly 220 confirmed companies

April 11, 2026
Spinneys Opens Its 94th Store at JBR’s Bahar Plaza, Underscoring Confidence in the UAE’s Resilience and Continued Growth

Spinneys Opens Its 94th Store at JBR’s Bahar Plaza, Underscoring Confidence in the UAE’s Resilience and Continued Growth

April 10, 2026
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2026 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2026 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG