Capitalize on the digestive wellness trend and build new business with value-adding dairy

Finnish dairy company Valio is the world’s leading expert in lactose free dairy. As the digestive wellness trend grows around the world, so does the market for products that promote gut health. And that is where lactose free dairy plays a crucial role.

Equal access to nutritious dairy for all consumers

EFSA estimates* that up to 70% of the world’s population suffers from lactose maldigestion. Many of them don’t realize that it is the cause of their digestive discomfort.

People need equal access to all dairy favourites without compromising on nutrition, taste, or wellbeing. Why not make the same dairy products available for all consumers by removing the lactose?

In the Nordics, lactose free has become mainstream, an added benefit to all consumers looking to take care of their gut wellbeing and not just something that is reserved for the lactose intolerant. With help from Valio, you could tap into the potential in your market as well, starting with lactose free milk powders.

Expand your portfolio easily with Valio’s OEM service

Developing new dairy products from scratch can be time-consuming. Investing in in-house production capabilities can also be costly. The quickest and easiest way to enter the market is with an OEM production partner that can provide you with ready-made milk powders with your own labelling.

With Valio as your OEM partner, you can benefit from our streamlined processes and R&D expertise. This means your products will be premium quality from the start and can reach consumers faster. Valio can produce the milk powder in several different types of consumer packages with your labels, so that the products will easily fit within your existing portfolio.

Moving from price competition to adding value

Consumers all over the world are actively seeking information on digestive wellness and gut health, not necessarily realizing they might suffer from lactose intolerance or maldigestion. When consumers associate lactose free products with digestive benefits, dairy companies are presented with a great opportunity to improve profitability.

From a commercial point of view, digestive wellness is seen as an added value, a premiumization. On average the price premium for lactose free milk is 44%**. This means that adding lactose free milk powders to your selection is not only beneficial for the consumers, but also to your profitability.

Lactose free is the future of dairy, making all the benefits of milk accessible and available to consumers everywhere. Start building your portfolio now with the help of Valio.

Download our whitepaper to read more about capitalizing on the digestive wellness trend.