This November, AVANTCHA Tea, the avante-garde tea brand known for elevating the tea experience globally, marks its 10th anniversary. Founded in the UAE in 2014, the company has grown from humble beginnings into a globally recognised name in the specialty tea market, achieving significant milestones over the past decade.
From two passionate founders to nearly a team of 40 dedicated professionals, AVANTCHA Tea has expanded from a small startup with just 10 square meters of storage space to a thriving business with over 1,000 square meters of facilities. The company now operates four international offices and is set to open two exclusive tea bars in Dubai and Bangkok, spotlighting tea as a primary culinary ingredient.
As a fiercely independent brand, AVANTCHA Tea supplies premium tea blends to luxury hospitality giants such as Four Seasons, Waldorf Astoria, Atlantis The Royal, Mandarin Oriental Jumeira, One&Only, Banyan Tree, and The Lana Dorchester in Dubai, along with The Ritz London. Its prestigious partnerships also include collaborations with renowned fashion houses such as Cartier, Gucci, Bvlgari, and Fendi, as well as a notable collaboration with Netflix, with the Netflix Tea collection available at Selfridges London.
In celebration of this milestone, AVANTCHA Tea will launch a customer loyalty program and unveil a refreshed look for its Platinum Collection, emphasising sustainability and innovative design. The brand plans to continue innovating within the beverage and hospitality sectors and aims to strengthen its market presence in Europe and Asia through strategic initiatives.
AVANTCHA Tea maintains its commitment to exceptional quality, employing a threefold quality control process for each batch of tea, which includes lab tests for pesticide residues, microbiological assessments, and a dedicated tasting panel. The brand is also committed to sustainability, working to develop new degradable materials and reduce plastic use in its packaging.
Markus Zbinden and Marina Rabei, the founders of AVANTCHA Tea, reminisced about their journey and expressed gratitude to their loyal customers. “As we celebrate this significant milestone, we reflect on the incredible journey that has led us to pioneer the specialty tea movement in the GCC and expand into Europe and Asia. This growth is a testament to our unwavering commitment to innovation and excellence. We are deeply grateful to our loyal customers for their continued support and trust in our vision. Together, we look forward to redefining global tea culture, offering premium tea experiences that inspire, delight, and elevate the senses.”
Looking ahead, the brand’s core mission remains the same: to reshape the tea experience, helping individuals capture the essence of tea’s beauty and rediscover its nuanced flavours and emotional resonance of tea beyond its simple role as a beverage.
For more information, please visit avantcha.com or @avantchatea.
