The torch of the Olympic Games in Paris arrives in Madrid for Fruit Attraction. It does so by the hand of the French interprofessional fresh fruit and vegetables, Interfel, which brings in this edition its freshest and sportiest proposal: the “Olympicnic”.
“We wanted to take advantage of this year, which is so special for us, to partner with the world of sports,” explains Daniel Soares, Interfel’s international director. “Because of their quality and freshness, our fruits and vegetables are the perfect allies for those seeking an active and healthy lifestyle,” he adds. Under the concept of “Olympicnic”, Interfel offers a proposal that combines sport and nutrition.
Visitors attending to the interprofessional stand in Hall 6 will be able to taste delicious snacks prepared by chef Charles Soussin, enjoy the best cuisine in the French restaurant and relax playing mini-golf and basketball. In addition, they will be able to enter the draw for checks worth €500, €300 and €150 by scanning the QR codes that they will find in each of the 19 stands of the associated companies.
Blue Whale, Demain la Terre y las empresas asociadas al colectivo, Dunkerque Port, FDA International, Ferme de la Motte, Fruidor, Fruits Rouges & Co., Innatis, Interfel, Jardins de Rebelais, Kultive, La Blottiere, MyLord, Perle du Nord, Picvert, POMLY, Primland, Prince de Bretagne y Saveol make up the list of companies attending Fruit Attraction 2024 with Interfel.
Also, Tuesday October 8 and Wednesday October 9 from 15:30h the healthy eating influencers Sabrina Prieto known as @lavidaconsabrina and Paula Marín known as @paulasumasi, will accompany the French chef in two showcookings in the French pavilion. The nutritional properties of fresh fruits and vegetables, as well as their application as a snack associated with the practice of sports will be the focus of these presentations.
Interfel completes its program at the fair with the participation of the outstanding fruit carving master Brigitte Delanghe. The specialist, who has been awarded Best Worker of France, will be enlivening the Interfel pavilion with her original live creations from the best French fruit and vegetables.
“We are very proud of the proposal we are bringing to the fair this year. We have increased our exhibition space by 5% and we come with a fresh and fun program,” says Soares. “We want professionals from all over the world to taste our products, enjoy them, and make fruitful contacts,” says Soares. “For us, Fruit Attraction is a key opportunity to improve competitiveness, increase our market share and open new international markets,” concludes Soares.
France, a major export market player
France is the fourth largest producer of fruit and vegetables in the European Union, behind Spain, Italy and Poland. In 2023, French exports of fresh fruit and vegetables exceeded 2,165,000 tons, with the main destination being EU markets. About 23% of French vegetable production and up to 30% of fruit production is for export. French apples are also shipped to countries in the Middle East, Asia and South America.
Find out more about Interfel at: www.interfel.com
