• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Friday, October 3, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

SPRITE LAUNCHES A NEW FLAVOR IN THE MIDDLE EAST

by Food Business News Desk
5 months ago
in News
0
SPRITE LAUNCHES A NEW FLAVOR IN THE MIDDLE EAST

Sprite is expanding its beverage portfolio in the Middle East with the launch of Sprite Lemon & Mint in the UAE and Sprite Citrus & Mint in KSA.  This latest Sprite variant, a new flavor developed in collaboration with consumers to meet the region’s demand for refreshing citrus drinks, blending the zesty kick of lemon with the cooling essence of mint – a flavor combination deeply ingrained in local and regional traditions.

Following its success in Pakistan and Bangladesh, the launch in the Gulf marks the next step in Sprite’s commitment to innovation and catering to regional consumer tastes. While the flavor was previously introduced in South Asian markets, the product in the UAE and KSA has been uniquely crafted to suit local tastes. To perfect the variant, multiple flavor profiles were explored, followed by extensive consumer product testing to ensure the perfect balance of taste and refreshment.

Tarek Metwally, Marketing Lead for Sprite Middle East, commented, “At Sprite, innovation is driven by deep consumer insights and market research, ensuring that every new product we introduce is a thoughtful addition to our portfolio. Recognizing the distinct preferences of each market, we have tailored this launch to resonate with local tastes and cultural touchpoints. With the introduction of Sprite Lemon & Mint in the UAE and Sprite Citrus & Mint in KSA, we are creating a beverage experience that feels both familiar and exciting.” He added: “Our approach goes beyond refreshment – we are focusing on delivering a product that truly speaks to our local consumers.”

To further enhance local relevance, Sprite is promoting the new flavor in Urdu and Hindi, other than English and Arabic, to connect authentically with the expat community and ensure the campaign resonates with different audiences across the UAE and KSA. The slogan in Urdu and Hindi ‘Mint Laga Thand Rakh’ translates to ‘Don’t Worry, Mint It and Stay Cool’ reinforcing the brand’s promise of refreshment in a way that is culturally relevant and feels like home. 

To introduce the new flavor, Sprite has planned a series of on-ground experiences, influencer collaborations, digital and out-of-home campaigns across UAE and KSA, ensuring that consumers across both markets get to experience the drink firsthand.

Sprite Lemon & Mint and Sprite Citrus & Mint are now available at select outlets across the UAE and KSA making it easily accessible for consumers looking for a refreshing beverage.

Post Views: 2,254
Tags: beveragemiddleeastsprite
ShareShareTweetSendPin
Previous Post

The Saudi Food 2025 Kicks Off Today at Riyadh Front Exhibition Centre

Next Post

The Saudi Food Show 2025, the Kingdom’s leading F&B event, gets underway

Related Posts

Palsgaard Brazil names new CEO as it gears up for growth
News

Palsgaard Brazil names new CEO as it gears up for growth

October 2, 2025
Tanmiah Inaugurates New Primary Processing Plant and Automated Feed Mill to Boost Food Security and Growth in Saudi Arabia
News

Tanmiah Inaugurates New Primary Processing Plant and Automated Feed Mill to Boost Food Security and Growth in Saudi Arabia

October 1, 2025
Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors
Events News

Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors

September 30, 2025
Almarai Reinforces Its Leadership as a Founding Partner at the Future Food Forum 2025 in Dubai
News

Almarai Reinforces Its Leadership as a Founding Partner at the Future Food Forum 2025 in Dubai

September 29, 2025
Kissabel® Showcases Extraordinary Taste and Colours at Fruit Attraction (Hall 08 – Stand 8A16)
News

Kissabel® Showcases Extraordinary Taste and Colours at Fruit Attraction (Hall 08 – Stand 8A16)

September 29, 2025
INTERFEL brings the Parisian spirit to Fruit Attraction
News

INTERFEL brings the Parisian spirit to Fruit Attraction

September 26, 2025
Next Post
The Saudi Food Show 2025, the Kingdom’s leading F&B event,  gets underway

The Saudi Food Show 2025, the Kingdom’s leading F&B event, gets underway

July-Sept 2025 Edition

RECOMMENDED NEWS

Thai Fruits & Food Festival 2025 Opens at Choithrams – Think Food, Think Thailand

Thai Fruits & Food Festival 2025 Opens at Choithrams – Think Food, Think Thailand

4 weeks ago
Maximum Food Safety: KREYENBORG’s All-in-One Solution for Sterilization, Roasting, Drying, Coating, and Stock Protection

Maximum Food Safety: KREYENBORG’s All-in-One Solution for Sterilization, Roasting, Drying, Coating, and Stock Protection

11 months ago
UNS Farms expands its Edible Flowers Range

UNS Farms expands its Edible Flowers Range

9 months ago
Combining Swiss Quality and Organic TAGs to Improve Chocolate Confectionery

Combining Swiss Quality and Organic TAGs to Improve Chocolate Confectionery

1 year ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability
  • Palsgaard Brazil names new CEO as it gears up for growth
  • Tanmiah Inaugurates New Primary Processing Plant and Automated Feed Mill to Boost Food Security and Growth in Saudi Arabia
  • Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

October 2, 2025
Palsgaard Brazil names new CEO as it gears up for growth

Palsgaard Brazil names new CEO as it gears up for growth

October 2, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG