• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Thursday, October 23, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

Tate & Lyle announces new capabilities in texture and mouthfeel, including new proprietary formulation tool

by Food Business News Desk
1 year ago
in News
0
Tate & Lyle announces new capabilities in texture and mouthfeel, including new proprietary formulation tool

Tate & Lyle PLC (Tate & Lyle), a world leader in ingredient solutions for healthier food and beverages, is pleased to launch a new campaign to showcase its capabilities in texture and mouthfeel, including a new proprietary formulation tool ‘Tate & Lyle Sensation™’.  

The campaign ‘Mastering the Marvel of Mouthfeel™’ will show food and beverage customers how Tate & Lyle can help elevate the sensory experience of products and increase consumer brand differentiation.  The campaign will be rolled out across digital media channels such as LinkedIn and Google, as well as trade publications, with content distribution throughout the year.   

International consumer research conducted by Kantar¹ found that when consumer perception of positive and distinctive sensory experiences increases so does brand loyalty, highlighting the importance of texture and mouthfeel in successful and resilient brands.   

Through this campaign, Tate & Lyle is promoting new capabilities in texture and mouthfeel, including the proprietary formulation tool Tate & Lyle Sensation™, as well as its mouthfeel solutions expertise. Tate & Lyle has identified three key formulation opportunities in mouthfeel: optimising profitability whilst retaining great mouthfeel; reformulating to make products cleaner label, healthier and compliant with changing regulatory requirements; and, finally, supporting their customer innovation teams to create exciting new textures in foods and beverages.  

John Stewart, Senior Vice President, Texturants and Proteins at Tate & Lyle said:  

“Getting mouthfeel right in a formulation can be a challenge. Often there is a lack of insight about the preferences of consumer groups. We are focused on gathering these consumer insights and connecting them to our mouthfeel solutions, making our customers’ formulation process quicker and more accurate, ultimately helping their products be more successful in the market. This campaign shines a spotlight on Tate & Lyle’s capabilities as a go-to mouthfeel solutions partner: identifying customer challenges and opportunities and solving them.” 

To support customers in such challenges, Tate & Lyle is launching Tate & Lyle Sensation™, a new formulation tool to create the ideal mouthfeel solutions. Alongside its broad portfolio of ingredients composed of more than 250+ functional starches, fibres, hydrocolloids, stabilizers and proteins, and leading formulation expertise in texture, this creates a stronger mouthfeel solutions offering to the market.   

Marcia Petit, Global Sensory Director at Tate & Lyle explained:   

“At Tate & Lyle we are investing in our global sensory capabilities. With the Tate & Lyle Sensation™ tool we will map what consumers want in terms of mouthfeel by category and geography, translate these insights into scientific sensory language and then deliver the right ingredient solutions for each specific desired mouthfeel attribute.  By leveraging this agile and accurate tool, formulators can now develop superior products with enhanced texture and mouthfeel in a quicker and easier way.” 

The Tate & Lyle Sensation™ tool is currently launched in the North American market, with a roll-out planned for additional markets this year.  

  

Post Views: 6,267
ShareShareTweetSendPin
Previous Post

Excellent presence and important distinctions for the Greek products at the International Exhibition THE SAUDI FOOD SHOW 2024

Next Post

SIAL Paris : the world’s leading food innovation exhibition, is set to mark its historic 60th anniversary from October 19 to 23, 2024, at the Parc des Expositions, Paris Nord Villepinte

Related Posts

News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
News

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX
News

ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX

October 22, 2025
Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector
News

Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector

October 21, 2025
Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape
News

Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape

October 20, 2025
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing
Industry Update

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

October 18, 2025
Next Post
SIAL Paris : the world’s leading food innovation exhibition, is set to mark its historic 60th anniversary from October 19 to 23, 2024, at the Parc des Expositions, Paris Nord Villepinte

SIAL Paris : the world's leading food innovation exhibition, is set to mark its historic 60th anniversary from October 19 to 23, 2024, at the Parc des Expositions, Paris Nord Villepinte

July-Sept 2025 Edition

RECOMMENDED NEWS

Why Thai Hom Mali Rice Belongs on Every Table

Why Thai Hom Mali Rice Belongs on Every Table

1 month ago
THE MAD GREEKS OPENS NEW JUMEIRAH LAKE TOWERS LOCATION

THE MAD GREEKS OPENS NEW JUMEIRAH LAKE TOWERS LOCATION

2 months ago
Hiperbaric Announces HPP Innovation Week 2025

Hiperbaric Announces HPP Innovation Week 2025

4 months ago
From the heart of Riyadh and for the 1st time in the Middle East, Fiera Milano and Semark announce Host Arabia

From the heart of Riyadh and for the 1st time in the Middle East, Fiera Milano and Semark announce Host Arabia

11 months ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week
  • Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
  • LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C
  • How Smart Connected Deboning Machines Can Reshape Filleting Efficiency

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG