• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Friday, October 3, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home Events News

Refreshed Asahi Beverages Philippines connected packaging delivers bigger and better wins

by Food Business News Desk
5 months ago
in Events News
0
Refreshed Asahi Beverages Philippines connected packaging  delivers bigger and better wins

Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels.

The Magical Japan Adventure smart packaging campaign for Goodday drinks offers registered users instant prizes, via web app based connected experience, accessed via QR codes. For every major draw this year, there will be one winner (out of a total of three) of an all-expenses paid trip to Japan for four, with the respective inclusive round trip flights, accommodation for four days and three nights, one-day tour package and spending money. Other instant win prizes include P10,000 worth of GCash credits, Apple iPads, P1,000 worth of GCash credits, travel essentials (luggage and neck pillows) and Goodday gift packs. 

“We were so pleased with how well this campaign was received last year, it was an easy decision to revisit it again this year. We’re passionate about connecting with and rewarding our customers in fun and creative ways – and we hope to once again inspire them with The Magical Japan Adventure. The team at Appetite Creative has brought our ideas to life and helped us to connect even better than ever with our customers,” said Hemalatha Ragavan, CEO at Asahi Beverages Philippines.

“We love to help clients showcase their wares and reward customers through connected packaging – and it’s always incredibly rewarding to see the experiences refreshed for new seasons with enticing offers, games and prizes. It’s a truly flexible media channel that’s always-on and can be adapted in real-time. We’re proud to be working once again with the Goodday team to help them maximise their value from this versatile media channel,” said Jenny Stanley, Managing Director at Appetite Creative.

The web app tracks real-time interaction, such as buying habits, product preferences, purchase location, average engagement time, location, scan rate, number of visitors, return visitors, social media shares, as well as collecting store information. All personal data is GDPR-compliant to enable the brand to optimise its marketing and better understand consumers. 

The prize draw is available with every flavour of Goodday 80ml and/or 350ml bottles in supermarkets, convenience stores, and sari-sari stores nationwide in the Philippines. The QR code can also be accessed through Goodday’s social media pages on Facebook and Instagram.

The campaign will run until 30 June 2025. 

Post Views: 846
Tags: beveragesmilk drink
ShareShareTweetSendPin
Previous Post

Baktec unveils its new Range of water mixing and measuring appliances

Next Post

Sternchemie: ProTerra certification documents sustainability and quality

Related Posts

Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors
Events News

Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors

September 30, 2025
ASIA FRUIT LOGISTICA hits new heights in Hong Kong
Events News

ASIA FRUIT LOGISTICA hits new heights in Hong Kong

September 6, 2025
IBIE 2025 – The Baking Expo™️: what to expect at the industry’s biggest baking event
Events News

IBIE 2025 – The Baking Expo™️: what to expect at the industry’s biggest baking event

September 4, 2025
Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands
Events News

Private Label Middle East returns as the ultimate launchpad for sourcing and scaling brands

September 2, 2025
The Middle, Africa & Asia’s Largest Confectionery and Snacks Trade Event Returns to Dubai This September
Events News

The Middle, Africa & Asia’s Largest Confectionery and Snacks Trade Event Returns to Dubai This September

August 21, 2025
Africa Food Show Côte d’Ivoire 2025 Opens, Showcasing West Africa’s Agrifood Potential
Events News

Africa Food Show Côte d’Ivoire 2025 Opens, Showcasing West Africa’s Agrifood Potential

August 14, 2025
Next Post
Sternchemie: ProTerra certification documents sustainability and quality

Sternchemie: ProTerra certification documents sustainability and quality

July-Sept 2025 Edition

RECOMMENDED NEWS

Sidel launches Qual-IS™: the intelligent aseptic quality supervisor

Sidel launches Qual-IS™: the intelligent aseptic quality supervisor

1 year ago
Why Thai Hom Mali Rice Belongs on Every Table

Why Thai Hom Mali Rice Belongs on Every Table

3 weeks ago
Coesia showcases innovations in confectionery packaging

Coesia showcases innovations in confectionery packaging

9 months ago

The inaugural Healthy Innovation Conference to offer a glimpse into the future of the sustainable food industry

2 years ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability
  • Palsgaard Brazil names new CEO as it gears up for growth
  • Tanmiah Inaugurates New Primary Processing Plant and Automated Feed Mill to Boost Food Security and Growth in Saudi Arabia
  • Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

October 2, 2025
Palsgaard Brazil names new CEO as it gears up for growth

Palsgaard Brazil names new CEO as it gears up for growth

October 2, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG