The impacts of inflation on food consumption, the new season of PDOs and PGIs on global markets, PL facing the “healthy” challenge, but above all, the great trend of sustainable innovation in food industry: these are just some of the burning sector issues of Cibus next edition. The main event for the Italian agri-food community is ready to open the doors for its 22nd edition, scheduled in Parma from May 7th to 10th.
A GROWING GLOBAL DEMAND FOR AUTHENTIC ITALIAN FOOD&BEVERAGE – Three months before the event, the trade show is already sold out. Over 3,000 brands will showcase the very finest that the Italian food supply chain has to offer to a highly international audience of both retail and out of home channel specialists. Over 1,000 top buyers have already confirmed their participation to the Incoming program; most of them are coming from the most symbolic target markets for Authentic Italian Food & Beverage, such as the United States and Arabic-speaking countries, as long as Germany, Spain, France, and the United Kingdom. Last but not the least, there is a massive presence of professionals from Southeastern Asia and the Far East, sealing a – hopefully – definitive return to normality and in-person events after the hard limitations of the pandemic.
PLENTY OF ROOM FOR INNOVATION – Cibus 2024 boasts several special areas where visitors can enjoy highly interactive experiences. These sections are all eclectically linked to the pressing sector issues of sustainable development goals of 2030 EU Agenda: this is the case of the usual product innovation gallery called “Cibus Innovation Corner” (this year strongly renewed under a visual perspective) and the “Cibus Startup Area”, a section curated by the incubator Le Village by Crédit Agricole and focusing on innovative proposals for food industry. In addition, a new experiential section will take place, aimed at presenting in an original and engaging way the actions and ideas of agri-food companies that inspire sustainable consumption choices from a social, energy, and nutritional point of view. This brand-new interactive section is the result of collaboration with the T_OOL spin-off, sponsored by the University of Parma.
THE CONFERENCE PROGRAM – There will be no less than five areas dedicated to conferences and seminars (some of which “vertically” focused on specific themes or sectors), spread across the eight pavilions of Fiere di Parma. Each day will be dedicated to the deepening of a specific topic: among them, the new balance between Large Scale Retail and brand industry after the recent anti-inflation agreements; the comparison of the best practices in the enhancement of IG products; the new challenges of Ho.Re.Ca., such as digital transition and consumption trends.
