European canned peaches made a vibrant debut in Riyadh, last evening, at a high-profile B2B event, held at the Restaurant Casa Myrra (Novotel Hotel/ 3rd floor), in Riyadh. Hosted under the EU–funded promotional campaign “PeachTheGreatMENA,” the event brought together top figures from the HORECA sector, food importers and distributers to explore one of Europe’s most flavorful exports, EU processed peaches.
The event highlighted the premium quality, safety, and culinary adaptability of European canned peaches, a product cultivated under strict EU standards and now being promoted to Middle East and North African markets.
This event was a pivotal step in connecting Saudi Arabian food professionals with the excellence of EU high-quality food products. European canned peaches are not only delicious, but also safe, nutritious, and incredibly versatile in the culinary world. Attendees enjoyed a culinary demonstration by a local chef, showcasing modern and creative uses for the EU canned peach across various dining settings.
The initiative “PeachTheGreatMENA” is part of a larger strategy to grow awareness and increase market share for European canned peaches in Egypt, Saudi Arabia, and the UAE. Journalists and food industry professionals are invited to learn more about the campaign, its goals, and upcoming events via the official website and social platforms.
To learn more, please visit: https://peachthegreat-mena.eu/
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