SIG has entered a new product category with camel milk launch in aseptic cartons. The new NOUG Camel UHT Milk from Sawani, part of the MILAF Global Food Company, is produced and co-packaged in Saudi Arabia by United National Dairy Co.
The launch represents the first camel milk in aseptic packaging from SIG. Camel milk is both deeply rooted in Saudi heritage and increasingly relevant to modern, health-conscious consumers. Traditionally valued for its nutritional profile and immunity-related benefits, camel milk is now emerging as a premium dairy segment with growing demand across the Middle East.
By enabling this locally produced and packaged solution, SIG continues to support brand owners and co-packers in bringing differentiated dairy products to market while maintaining high standards of food safety, shelf life, and quality.
SIG MiniBloc carton packs in a 125 ml size are designed for modern on-the-go consumption. The packs are easy to handle by consumers of all ages – including children. The packaging combines convenience with aseptic product safety and a long shelf life without refrigeration, which supports broad availability across multiple distribution channels.
The launch is part of a broader agreement backed by Saudi institutional investment, reinforcing the Kingdom’s commitment to local food production, food security, and the development of national dairy capabilities.
“This project marks a category first for SIG and reflects our ability to apply aseptic technology to new and non-conventional dairy applications,” said Mr. Abdelghany Eladib, President & General Manager India, Middle East and Africa at SIG. “It also demonstrates how we can support customers in converting existing volumes to aseptic carton packaging while strengthening local production and supply chains in the Kingdom.”
“Camel milk is an essential part of our heritage, and with NOUG we are reimagining how it fits into modern family lifestyles,” said Mr. Bander Alqahtani, Managing Director of MILAF Global Food Company.
“This launch reflects our ambition to offer high-quality camel milk in a convenient, child-friendly portion; bringing health to as many consumers as possible across KSA and beyond,” added Mr. Maher Eldaly, CEO of Sawani. “Partnering with United National Dairy Co. and SIG enabled us to turn that vision into reality.”
“From a production standpoint, camel milk requires specific process expertise and strict quality control,” said Mr. Abdullah AlSaleh, CEO, United National Dairy Co. “SIG’s aseptic technology allows us to co-pack this product efficiently while preserving product integrity and meeting the requirements of a premium dairy offering.”
The project highlights close collaboration across the value chain, bringing together Saudi-based production, institutional backing, and advanced packaging technology. Working with Sawani National Company as the principal and United National Dairy Co as the co-packer, SIG supported the journey from concept to commercial production, enabling a scalable platform for broader national distribution.
Through this category entry, SIG reinforces its ability to:
- Convert existing volumes to aseptic carton packaging
- Adapt aseptic technology to non-traditional dairy applications
- Support premium and family-oriented product innovation
- Strengthen locally produced and packaged food solutions
This camel milk launch represents a category milestone for SIG and establishes a scalable platform for future growth in specialized dairy and adjacent segments.
