• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Thursday, October 23, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

Vitafoods and PLMA: SternLife focuses on enjoyable protein bars

by Food Business News Desk
7 months ago
in News
0
Vitafoods and PLMA: SternLife focuses on enjoyable protein bars

At Vitafoods in Barcelona and PLMA in Amsterdam, the new ‘Better Snacking’ range will take center stage at SternLife. The high protein bars offer a special flavour experience and at the same time indulge without remorse. SternLife will also be presenting light, refreshing alternatives to creamy protein shakes. Visitors to Vitafoods at stand 3G122 and PLMA at stand 1.A39 can experience these special moments of indulgence for themselves.

Bars: orientated towards classic confectionery for mainstream connoisseurs

In Germany alone, the market for protein and energy bars grew by 19 per cent last year. According to experts, this positive trend is set to continue. SternLife is providing an impetus for this with its new ‘Better Snacking’ range. The high protein bars are based on classic confectionery and therefore emphasize indulgence. This clearly distinguishes them from conventional protein bars. ‘The bars appeal to a broader target group with their extraordinary flavour experiences,’ says Hans-Christian Seidel, Business Development Manager. ‘In addition to athletes, it is primarily lifestyle customers who like to indulge in sweet snacks without feeling guilty.’ With its reduced sugar and high protein content, the new range of bars fulfils one of the current top trends in the snack market: indulgence without remorse. This makes it the door opener for new mainstream customers. Manufacturers of sports nutrition can benefit from this, as can lifestyle brands, classic confectionery ranges and retailers’ own brands. Customization to the respective brand profile is possible without any problems.

The ‘Better Snacking’ range includes the CHOC Core bar with 25 per cent protein content. With its crunchy bite thanks to the solid protein chocolate core, the bar is uniquely positioned in the market and a successful example of the Top Ten Trend 2025 from Innova Market Insights: Tradition reinterpreted. Full of marzipan indulgence without added sugar, but with a creamy nougat filling: with the Marzipan Nougat FUSION bar, SternLife presents a traditional combination from the confectionery segment as a nutrition bar with 20 per cent protein. The PURE Hazelnut Choco Bar with 20 per cent protein also promises pure indulgence.  The clean label product also impresses with its short list of ingredients. Sprinkled with large, crunchy peanut halves in combination with a fine caramel cream, the Deluxe BIG Peanut bar has a particularly high protein content of 35 per cent.

Organic, vegan, rich in protein (21%) and fiber, but with 30% less sugar – the Vegan BIO Deluxe Raspberry Vanilla Bar clearly focuses on indulgence. The intense, fruity raspberry filling cream based on organic raspberry powder is one of the reasons for this. SternLife has already experienced a very positive response to the bar at BIOFACH 2025 in Nuremberg. Antje Wetzel, Head of Product Development, comments: ‘We are setting new standards in the organic segment with this development.  The multi-layer DELUXE bar not only impresses with its taste and texture, it also scores points with its protein and fibre-rich nutritional profile.

Protein-rich drink powders as refreshing thirst quenchers

In the rapidly growing market for supplements and lifestyle nutrition, SternLife is also setting new trends with refreshing drink powders. The products are based on classic lemonades and can be customized to suit the respective brand profile. At Vitafoods and PLMA, SternLife will be presenting a plant-based alternative to creamy protein shakes made from high-quality pea protein. The fresh thirst quencher with the flavour of cherry, cola and a splash of lemon is characterized by a high protein content with a complete amino acid profile and is sugar-free. With this, manufacturers of lifestyle brands and sports nutrition can offer their customers a light alternative to creamy shakes. The same applies to corresponding private label ranges from retailers.

Electrolyte powder, which is available in various flavors, also creates new opportunities. As a refreshing drink, it ensures optimum hydration and better performance. The product helps to support electrolyte balance, normal energy metabolism and optimum muscle function. It also reduces fatigue. Trade fair visitors can find out more at this year’s Vitafoods and PLMA.

Post Views: 1,610
ShareShareTweetSendPin
Previous Post

Thailand Shapes the Future of Asia’s HoReCa Industry with THAIFEX – HOREC Asia 2025

Next Post

FPS Food Process Solutions Continues to Invest in US-Based Manufacturing and Services

Related Posts

News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
News

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX
News

ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX

October 22, 2025
Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector
News

Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector

October 21, 2025
Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape
News

Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape

October 20, 2025
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing
Industry Update

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

October 18, 2025
Next Post
FPS Food Process Solutions Continues to Invest in US-Based Manufacturing and Services

FPS Food Process Solutions Continues to Invest in US-Based Manufacturing and Services

July-Sept 2025 Edition

RECOMMENDED NEWS

TNA Solutions brings end-to-end snack and confectionery expertise to Gulfood Manufacturing 2024

TNA Solutions brings end-to-end snack and confectionery expertise to Gulfood Manufacturing 2024

12 months ago
Increased efficiency and fast payback for Ishida’s Dumpling Solution

Increased efficiency and fast payback for Ishida’s Dumpling Solution

1 year ago
Lootah Biofuels Calls for Greater Awareness of Sustainable Practices and Reducing Food Waste

Lootah Biofuels Calls for Greater Awareness of Sustainable Practices and Reducing Food Waste

9 months ago
Blendhub and Hijos de Rivera launch the ImpacTaste platform to innovate in the food industry

Blendhub and Hijos de Rivera launch the ImpacTaste platform to innovate in the food industry

2 years ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week
  • Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
  • LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C
  • How Smart Connected Deboning Machines Can Reshape Filleting Efficiency

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG