ISM Middle East is the ultimate trade show for the confectionery and snack industry in the MENA region. As the holiday season approaches, and the event launching this September, it’s even more critical for businesses seeking to capitalise on the peak sales period. This year’s event boasts double the exhibition space, promising an even more impressive showcase of products and services. With a stellar lineup of industry leaders like Fairy Chocolates, Brand Hatchers Ltd, Windel GmbH & Co. KG, Blooming Foods, and Batook Chewing Gum, as well as, 13 debuting countries, ISM Middle East offers unparalleled opportunities for discovery and growth.
The leading showcase for the confectionery and snacks market in the MENA region, ISM Middle East offers incomparable prospects for sourcing the best sweets and snacks. This premier event serves as the definitive platform for industry trendsetters, drawing prominent brands, influential thought leaders, and exceptional craftsmen from across the world. Be part of the transformation and growth in the dynamic MENA confectionery market and position yourself at the forefront of industry innovation and success.
ISM Middle East is not just an event; it is a gateway to a thriving market of the confectionery, snacks and sweets value chain of retailers, wholesalers, distributors, and importers. With an uncompromised diversity of over 500 exhibitors from multiple sectors including chocolate products, confectionery, snack foods, biscuits and cakes, ice cream, desserts, and more. International and local companies have a unique opportunity to witness a spectacular showcase of these products across multiple sectors and access the untapped potential of MENA’s marketplace. With over 30,000 buyers attending, don’t miss out on this golden chance to be part of the largest sweets and snacks sourcing event in MENA.
This year’s edition of ISM Middle East will help you access the true potential of the sweets and snacks industry by presenting a diverse range of 40,000-plus trending and in-demand global products and brands from over 500 international and local exhibitors, representing over 50 countries and 20 pavilions.
Register now at ISM Middle East and position your business for success. By attending, you’ll gain the insights, connections, and products needed to thrive in the competitive confectionery market.
Join us at ISM Middle East from September 24-26, 2024, at Dubai World Trade Centre and unlock the sweet potential of the MENA market.
Why You Can’t Afford to Miss ISM Middle East:
ISM Middle East Expert Stage
Shaping Tomorrow’s Sweet Success: Join ISM Middle East’s Ground-breaking Conference
Step into the forefront of innovation at our inaugural three-day conference at ISM Middle East. With the show’s exponential growth, the need for a dedicated platform to showcase the market’s exceptional expertise has never been more evident. Dive into thought-provoking discussions covering a spectrum of topics such as MENA Growth Opportunities in Sweets and Snacks Market, and The Right Path to Entering the MENA Market and Prospering. Explore cutting-edge AI trends shaping the snacks and sweets landscape and uncover the innovations and key drivers behind healthy and mindful snacking. With an exceptional line-up of speakers, thought-provoking sessions, and limitless networking opportunities, this conference is poised to set new benchmarks in confectionery excellence. Join us as we redefine the boundaries of taste, trends, and transformation.
ISM Middle East Awards
Championing Innovations: ISM Middle East Awards
Honoring Excellence: Introducing ISM Middle East Awards! Celebrating the forefront of innovation and product development, exhibitors can shine across eight prestigious categories. From groundbreaking developments to unparalleled innovations, this coveted recognition celebrates the best in class within the confectionery industry. Join us as we raise the bar and applaud the trailblazers driving the evolution of confectionery excellence at the ISM Middle East Awards!
- BEST CHOCOLATE PRODUCT
- BEST BAKERY PRODUCT
- BEST HARD AND SOFT CANDY
- BEST BRAND STORY
- BEST ORGANIC PRODUCT
- BEST TRADITIONAL PRODUCT
- BEST HEALTHY SNACK
- BEST PACKAGING
ISM Middle East Meetings Programme
Unlock Business Success with Sweet Connections: Your Exclusive Path to Tailored Networking at ISM Middle East!
Designed to connect exhibitors directly with relevant and hand-picked buyers on the show floor. Gain personalised connections with key figures in the industry, initiate quality meetings, and create business networking opportunities. This bespoke and exclusive meetings programme offers a range of free networking services throughout the threedays of ISM Middle East, dedicated to enabling premium business connections before, during, and after the event. From business referrals to individual meetings with exhibitors onsite – they are all just a few clicks away with the Sweet Connections Meeting Programme.
Festive Showcase
Unwrap Creativity and Innovation!
Step into the ISM Middle East Festive Showcase, where brands dazzle with their imaginative and eye-catching product offerings for all occasions. This vibrant space highlights the latest festive product lines and also creates a dynamic environment for targeted networking, uniting world-renowned confectionery brands and influential buyers looking to source the next big trends in festive gifting. Explore the future of festive celebrations and connect with the minds behind the magic!
Find out more at www.ism-me.com and register today at
