More than 2,900 exhibitors from 70 countries will fill over 43,000 m2 of exhibit space at PLMA’s 2024 World of Private Label International Trade Show, May 28 and 29 at the RAI Amsterdam Convention Centre.
The show floor will span 14 halls, including nine for food and five for non-food. It will feature 65+ national and regional pavilions.
“Our high-impact global event provides a dynamic two-day platform for more than 28,000 private label professionals from 120 countries to connect, source and grow,” said PLMA President Peggy Davies. “The innovation unveiled for food and non-food products and packaging on the show floor and in Idea Supermarket will strengthen the already booming private label industry.”
Products on display will include fresh, frozen, refrigerated food, dry groceries and beverages, as well as non-food categories, including cosmetics, health and beauty, household and kitchen, garden supplies, housewares and more.
Among the product trends on show floor:
- Sustainable Claims – 1,150+ exhibitors
- Dietary Needs – 900+ exhibitors
- Vegan, Plant-Based & Vegetarian – 650+ exhibitors
- Organic – 750+ exhibitors
A popular part of the trade show is the innovation and new product development area known as the Idea Supermarket. This section features private label ranges from 64 supermarkets, hypermarkets, discounters, specialty stores and drugstores around the world. Also in this area is the New Product Expo, which will feature 500+ new products developed by exhibitors. Plus, there will be a display of winning products from retailers that won a 2024 International PLMA Salute to Excellence Award for private label innovation.
13.00 – 14.00 WORKSHOPS (by pre-registration only)
- Getting to Yes: Strategic Partnership & Creating Mutual Value
Speaker: Erik Aapkes, Managing Partner, Blueprint Europe - Unboxing the Future: The Evolution of Packaging Design
Speakers: Loe Limpens & Sabine Louet Feisser, Yellow Dress Retail
14.00 – 16.00 SEMINAR PROGRAMME (walk-in)
- Private Labels: Transformation for Growth
Speaker: Ananda Roy, SVP Thought Leadership Europe, Circana - Top Global Consumer Trends Report 2024
Speaker: Ana Tique, Client and Insight Consultant, Euromonitor
Meet the Retailers
- PICNIC – “The Story of Picnic’s Own Brand”.
An insight look in Europe’s fastest growing and trendsetting online supermarket
Speakers: Vibeke van der Bilt, Business Lead Private Label, and Fleur Randag, Business Lead Private Label, Picnic
- COOP ITALIA – “Retail Case Study: Coop and its Revolutionary Approach to Private Label”
Coop Italia’s revolutionary approach to Private Label. Learn about its dynamic exploration of real-world success, grounded in practical insights as one of the largest established retailers in Italy.
Speaker: Paolo Bonsignore, COO, Coop Italian Food
- During the pre-show seminar programme, the winners of PLMA’s 2024 International Salute to Excellence Awards will be announced.
CLICK HERE for more information.
