• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Friday, October 3, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home Editor's Pick

Micronutrients and dietary trends 2025: Innovation opportunities for functional foods and beverages

by Food Business News Desk
4 months ago
in Editor's Pick, Industry Update, Ingredients, Sponsored News
0
Micronutrients and dietary trends 2025: Innovation opportunities for functional foods and beverages

More and more people around the world are turning to food and beverages that offer them functional added value and are tailored to their personal needs. This growing demand is also reflected in a survey conducted by Innova Market Insights: 42% of respondents said that a product’s health benefits were a key quality criterion for them. According to the survey, one in five is willing to pay more for functional ingredients that address specific health issues (Innova Market Insights: Global Ingredient Trends 2025).

How manufacturers score in the marketplace

This opens up a wide range of innovation opportunities for food and drink manufacturers. By highlighting certain ingredients on the packaging, the functional added value of a product can be better communicated and health-conscious target groups appealed to. The micronutrient experts at SternVitamin help manufacturers to develop innovative products that are tailored to specific target groups and at the same time enable health claims to be made. Based on nutritional trends, the company develops customized micronutrient premixes that reflect current market demand in line with trends.

Personalized nutrition as a key topic

Personalized nutrition was highlighted as one of the key themes in Innova’s Nutrition Trends 2025 study (Innova Market Insights: Top 10 F&B Trends 2025). “Consumers are increasingly attaching importance to products that are specifically tailored to their stage of life or their specific health needs. This applies to dietary supplements as well as to food and beverages,” explains Anna Schäfer, Junior Product Manager at SternVitamin. SternVitamin’s focus is particularly on women’s health. Hormonal changes during pregnancy and menopause mean that women of different ages and stages of life want to actively support their bodies. With premix solutions such as SternWoman 45+, which contains plant extracts such as green tea and blackcurrant extract in addition to various vitamins and minerals, SternVitamin supports interested companies from idea generation to product development.

From nutrition trends to functional products – focus on micronutrients

As Innova’s nutrition trends show, there is growing interest in a wide range of health trends, and increasingly in products with functional added value. With an annual growth rate of 6.4%, this trend is also reflected in the market for new products enriched with vitamins and minerals (Innova Market Insights, CAGR 2020-2024).

The “beauty from within” trend represents a holistic approach to health that aims to enhance beauty from within. For example, vitamins such as A, C and E are important for a strong skin barrier, while various B vitamins are important for beautiful and healthy hair.

In addition to physical health, consumers are also interested in mental health. Globally, 36% of respondents cite mental and emotional wellbeing as a primary health goal (Innova Lifestyle & Attitudes Survey, 2024). In line with this, SternVitamin has developed the Matcha Wafer Snack with the SternPowerUp premix, which supports cognitive performance with a blend of B vitamins, vitamin C, zinc and matcha powder, and can reduce the occurrence of fatigue.

The gut is also increasingly becoming the focus of health-conscious nutrition. Scientific research shows that a healthy microbiome is essential for the immune system, digestion, and even mental wellbeing. Manufacturers offering innovative solutions for holistic gut health are thus tapping into another growing market segment. Anna Schäfer: “With SternGutFeeling, SternVitamin has an innovative premix solution consisting of short-chain fructooligosaccharides, vitamins C, D, E, zinc and selenium in its portfolio, and supports manufacturers in product development with scientific expertise in micronutrients.”

About SternVitamin:

SternVitamin GmbH & Co. KG, located in Ahrensburg near Hamburg, Germany, provides full service in the field of micronutrient premixes. Depending on customer requirements, the company develops customized vitamin and mineral blends that can contain additional functional ingredients such as amino acids and plant extracts. These micronutrient blends are suitable for enriching foods, beverages and dietary supplements. As a subsidiary of the independent, owner- managed Stern-Wywiol Group, SternVitamin has access to the entire know-how and modern application technology of the sister companies at all times. With nine international production sites, the Stern-Wywiol Group can meet customer requirements anywhere in the world.

Post Views: 1,760
ShareShareTweetSendPin
Previous Post

Cutting-edge cucumber coating could spell end to single-use plastic wraps on supermarket shelves

Next Post

Baktec unveils its new Range of water mixing and measuring appliances

Related Posts

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability
Editor's Pick

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

October 2, 2025
IMA CORAZZA FF100 – Dosing and wrapping machines for processed cheese
Editor's Pick

IMA CORAZZA FF100 – Dosing and wrapping machines for processed cheese

September 29, 2025
Redefining Dairy Distribution with Defrigerated Dairy
Dairy Products

Redefining Dairy Distribution with Defrigerated Dairy

September 26, 2025
Patiswiss – A Memorable Taste Crafted with Artisanal Precision
Editor's Pick

Patiswiss – A Memorable Taste Crafted with Artisanal Precision

September 19, 2025
Why Thai Hom Mali Rice Belongs on Every Table
Editor's Pick

Why Thai Hom Mali Rice Belongs on Every Table

September 13, 2025
Unlocking the Future of Agri-Food: MAFI Brings Innovation to PLME 2025
Editor's Pick

Unlocking the Future of Agri-Food: MAFI Brings Innovation to PLME 2025

September 13, 2025
Next Post
Baktec unveils its new Range of water mixing and measuring appliances

Baktec unveils its new Range of water mixing and measuring appliances

July-Sept 2025 Edition

RECOMMENDED NEWS

TUTTOFOOD 2025: NEW GLOBAL TRADE SHOW FORMAT PRESENTED IN TOKYO

TUTTOFOOD 2025: NEW GLOBAL TRADE SHOW FORMAT PRESENTED IN TOKYO

6 months ago
European Organic Food Captivates the Middle East

European Organic Food Captivates the Middle East

9 months ago
Unlocking the Future of Agri-Food: MAFI Brings Innovation to PLME 2025

Unlocking the Future of Agri-Food: MAFI Brings Innovation to PLME 2025

3 weeks ago
iPRO Partners with SAFCO to Expand HoReCa Distribution in the United Arab Emirates

iPRO Partners with SAFCO to Expand HoReCa Distribution in the United Arab Emirates

4 months ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability
  • Palsgaard Brazil names new CEO as it gears up for growth
  • Tanmiah Inaugurates New Primary Processing Plant and Automated Feed Mill to Boost Food Security and Growth in Saudi Arabia
  • Fruit Attraction 2025 breaks record with biggest edition: up to 10% space and 8,4% exhibitors

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

October 2, 2025
Palsgaard Brazil names new CEO as it gears up for growth

Palsgaard Brazil names new CEO as it gears up for growth

October 2, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG