Fruit Attraction, organised by IFEMA MADRID and FEPEX, is holding its 17th edition from 30 September to 2 October. Under the slogan ‘Discover the essence of the sector’, the leading trade event of the fruit and vegetable sector opens its application period for all companies in the industry worldwide.
After the resounding success of the last edition, Fruit Attraction 2025 returns bigger and better than ever, offering new proposals to the industry as a whole that will help to invigorate and facilitate commercial interaction.
This year, Fruit Attraction is expanding with the addition of halls 12 and 14 at IFEMA MADRID; a strategic expansion that not only increases the size of the fair, but also improves the organisation and visitor flow. With a new distribution of halls and sectorisation by geographical area, professionals will be able to locate producers and suppliers from each country and region more efficiently, optimising their time and boosting global interactions. This edition is expected to be the most outstanding to date, offering a more comfortable, accessible and enriching experience for all participants.
Fruit Attraction will occupy an area of over 70,000 m2 across 10 halls at IFEMA MADRID – 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 – where the products, solutions, new varieties and formats, research, trends and innovations of more than 2,100 participating companies will be presented. The extensive offering will be distributed into four specialised areas: Fresh Produce, Auxiliary Industry, Fresh Food Logistics and Innova&Tech. In addition, the tomato will be this year’s star product.
The powerful International Buyers Programme, supported as in previous years by ICEX and its commercial offices abroad, is once again featuring the Guest Importing Countries initiative, with the spotlight on Mexico and Malaysia at this edition. This action will foster international trade relations at the event, complemented by a full programme of roundtable discussions, guided tours of the trade fair and B2B sessions. Madrid, once again assuming the role of fruit and vegetable capital of the world, will welcome more than 1,000 buyers, retail purchasing managers, importers and wholesalers from around the world.
Fruit Attraction, organised by IFEMA MADRID and FEPEX, will be held at the trade fair centre from Tuesday 30 September to Thursday 2 October, from 9.30am to 7.00pm and until 4.00pm on the last day.
