Optimum Nutrition, the UK’s No.1 sports nutrition brand announces the launch of Clear Whey Protein in the UK, expanding its Clear portfolio with a refreshing new way to enjoy high-quality protein.
For decades, protein shakes have helped millions of people support their training, recovery and performance goals. Today, as fitness becomes part of everyday life and consumers seek greater flexibility in how they meet their nutritional needs, demand is growing for products that fit different routines, occasions and preferences.
Optimum Nutrition Clear Whey Protein has been developed to complement traditional protein shakes, offering people another way to enjoy the benefits of premium whey protein isolate in a light, refreshing format.
Launching in three fruity flavours: Blackcurrant, Mango & Passion Fruit and Peach, Clear Whey Protein delivers 20g of high-quality whey protein isolate per serving, helping support muscle growth and maintenance in a light, refreshing format.
Expanding the moments for protein
Whether it’s after a run, between meetings, on the commute home from the gym or as part of a busy day, Clear Whey Protein has been created to help people achieve their protein goals.
Made using advanced filtration technology, Clear Whey Protein transforms whey protein isolate into a crisp, juice-style drink that is easy to mix and consume.
Each serving delivers 20g of whey protein isolate and a complete amino acid profile, while remaining fat free, zero sugar and very low in lactose (0.2%). With just 82 calories per serving, Clear Whey Protein provides a convenient way for consumers to increase their protein intake without compromising on taste or refreshment.
The result is a premium protein experience that delivers the trusted quality Optimum Nutrition is known for, while expanding the occasions where consumers can conveniently enjoy protein throughout the day.
Refreshingly different protein
Clear Whey Protein joins Optimum Nutrition’s growing Clear portfolio, which has been developed around a simple belief: protein should fit seamlessly into modern lifestyles.
From easy-to-mix powders and ready-to-drink protein water to collagen blends and Clear Whey Protein, Optimum Nutrition’s Clear portfolio has been developed to meet evolving consumer needs. As more people look for flexible, convenient ways to increase their protein intake, the range provides greater choice across different routines, occasions and lifestyles, helping make protein easier to enjoy throughout the day.
Simon Breakell, Head of Brand at Optimum Nutrition UK, said: “Protein has never been one-size-fits-all. Traditional protein shakes remain a trusted and important part of many people’s routines, helping millions support their performance and recovery goals every day.
With Optimum Nutrition Clear Whey Protein, we’re expanding the ways consumers can enjoy high-quality protein. It’s not about replacing existing formats; it’s about creating more choice, more flexibility and more opportunities to make protein part of everyday life.
Whether you’re heading to the gym, finishing a run or simply looking for a convenient way to increase your protein intake, Clear Whey Protein delivers the quality and performance Optimum Nutrition is known for in a refreshingly different format.”
For more information visit OptimumNutrition.com
