• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Thursday, October 23, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home News

Planted Brings Swiss Plant-Based Meats to UAE Diners via select F&B partners

by Food Business News Desk
1 year ago
in News
0
Planted Brings Swiss Plant-Based Meats to UAE Diners via select F&B partners

Planted – the fastest growing alternative protein startup in Europe has officially entered the UAE and Middle East foodservice market. Its products are now available for consumers to try on menus of select restaurants across the UAE with hotel chains expected soon too. As a Swiss purpose-driven brand, it aims to set a new standard for the plant-based meat industry by producing the highest quality plant-based meat that is high in protein content and uses only natural and clean label ingredients with no additives, thereby making it a nutritious and sustainable choice for all.

Planted has introduced its presence among key players in the UAE foodservice and HORECA (Hotel/Restaurant/Café) market and is set to roll out further partners by the end of 2024. It aims to partner with foodservice entities in the UAE spanning hotels, restaurants, cafes, QSRs (Quick-service restaurants) and entertainment and independent operators in the hospitality industry that creatively integrate brand’s plant-based meat into their menu offerings.

Current partners of Planted in the UAE include all locations of homegrown restaurant brands such as Nabati and Pizza Di Rocco as well as supermarket chains like Grandiose Supermarket.

Consumers can try Planted’s innovative products through the respective menus of their partners. Nabati – the multi-cuisine vegan restaurant serving fast-food classics will be integrating Planted’s products in their Chicken Caesar Salad and Chicken Alfredo. Whereas the award-winning traditional Italian pizzeria Pizza Di Rocco, will be including Planted’s plant-based meat in its Vegan Tikka Pizza. Moreover, the premium food and grocery retailer Grandiose Supermarket, will serve Planted through various meals later this month such as Plant-based Chicken Shawarma Wrap, Plant-based BBQ Chicken Ciabatta, Plant-based BBQ Chicken Pizza, Plant-based Kung Pau with White Rice and Plant-based Mexican Chicken with Brown Rice and Salsa.

“Our exclusive distribution partnership enables us to access important foodservice markets in the UAE and Middle East region and effectively plan future scaling. We are positive about the growth potential for plant-based protein in the Middle East and aim to radically alter the way in which meat is perceived, produced and consumed in the region, while inspiring meat eaters to gradually shift towards eating plant proteins with no sacrifice in terms of taste or usage” said Pascal Bieri, Co-Founder; Executive Board Member of Planted.

The brand’s distinctive focus on taste, environmental protection, health and animal welfare provide unique selling points to local and regional markets that are continually evolving in their awareness of plant-based meat and its wider impact.

Planted’s growth plans involve increasing product trial amongst key market segments, enhancing brand awareness, capturing sizeable market share within the UAE’s plant-based meat sector and expanding across more Foodservice and HORECA partners in the GCC by the end of 2024. Its products were also previously integrated into menus through collaborations with plant-based vegan restaurants at COP28 in 2023.

Post Views: 5,281
Tags: foodservicehotelplant basedrestaurant
ShareShareTweetSendPin
Previous Post

Fooditive Launches Revolutionary ‘Keto-Fructose’ Sweetener from Apples and Pears in the US – a Healthier, More Sustainable Alternative to Sugar

Next Post

Combining Swiss Quality and Organic TAGs to Improve Chocolate Confectionery

Related Posts

News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
News

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX
News

ADQCC launches new smart feature to enhance ‘Nutri-Mark’ initiative at GITEX

October 22, 2025
Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector
News

Khalifa Fund to showcase 10 Emirati ventures at ADIFE 2025, Driving innovation in food and beverage sector

October 21, 2025
Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape
News

Africa Food Show Morocco 2025 Set to Transform Africa’s Agri-Food Landscape

October 20, 2025
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing
Industry Update

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

October 18, 2025
Next Post
Combining Swiss Quality and Organic TAGs to Improve Chocolate Confectionery

Combining Swiss Quality and Organic TAGs to Improve Chocolate Confectionery

July-Sept 2025 Edition

RECOMMENDED NEWS

IMA at Gulfood Manufacturing 2024

IMA at Gulfood Manufacturing 2024

1 year ago
Under the Patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Global Food Week to Launch Next Week in Abu Dhabi with Record International Participation

Under the Patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Global Food Week to Launch Next Week in Abu Dhabi with Record International Participation

11 months ago
European apples remain a firm favourite with Middle Eastern consumers

European apples remain a firm favourite with Middle Eastern consumers

1 year ago
The 2024 Interpoma – superior quality at the 13th Edition

The 2024 Interpoma – superior quality at the 13th Edition

11 months ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week
  • Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
  • LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C
  • How Smart Connected Deboning Machines Can Reshape Filleting Efficiency

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG