• About us
  • Advertise with us
  • Subscribe Now
  • Media Kit
Thursday, October 23, 2025
Food Business Gulf & Middle East
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit
No Result
View All Result
Food Business Gulf & Middle East
No Result
View All Result
Home Industry Update

Vegetarians can’t get no satisfaction, research shows

by Food Business News Desk
2 years ago
in Industry Update
0

The number of vegetarians satisfied with the choice of food products available to them has suffered a dramatic decline, according to the findings of new research commissioned by Ingredient Communications.

The online poll of 1,000 consumers in the USA and UK1 found that the net satisfaction rate2 among vegetarians was +8%. This was a significant fall on 2018, when the same survey recorded net satisfaction among vegetarians at +47%.

In the US, net satisfaction among vegetarians has slumped from +38% in 2018 to -10% now, a negative swing of 48%.

In the UK, meanwhile, net satisfaction among vegetarians has suffered a negative swing of 35%, from +55% in 2018 to +20% in the latest survey.

In stark contrast, net satisfaction among vegans has risen from +2% in 2018 to +17% today. Net satisfaction among US vegans now stands at -3%, versus -9% in 2018. Among UK vegans, net satisfaction is +25%, compared with +28% five years earlier.

Plant-based is more appealing to vegans
​
The survey was conducted in September 2023 by market research experts at SurveyGoo, who also asked respondents about their perceptions of specific plant-based products. The findings offer some possible clues as to why dissatisfaction levels among vegetarians are trending higher.

When asked to rate how appealing they found plant-based meat products, 95% of vegan respondents said they looked tasty, compared with 56% of vegetarians. Meanwhile, 91% of vegans said they found alt-dairy products appealing, compared with 60% of vegetarians.

Richard Clarke, Managing Director of Ingredient Communications, commented: “High levels of dissatisfaction and declining net satisfaction rates among vegetarians indicate a concerning trend that needs further scrutiny. Of particular interest is that fewer vegetarians find plant-based meat and dairy products appealing. This might help to explain why net satisfaction levels are so much lower among these consumers.”

He added: “There are many benefits to a vegan lifestyle, and there are lots of great products out there to cater for the needs of vegans. But the question has to be asked: in the rush to go 100% plant-based, have brands and retailers neglected the needs of vegetarians, who are usually happy to eat dairy and egg ingredients? If so, are more hybrid products the answer?”

He concluded: “In any case, the findings of our survey reinforce the golden rule of food manufacturing: that it’s essential to use the very best ingredients to deliver an excellent eating experience. The days have long gone when vegans and veggies were simply grateful to have something – anything – they could eat. They want and expect the best.”

1 SurveyGoo, September 2023
​2 Net satisfaction = % dissatisfied subtracted from % satisfied

Post Views: 2,689
Tags: plant basedsurveyvegan
ShareShareTweetSendPin
Previous Post

The European Union and French Dairy Board reveal the latest UAE food trends for 2024

Next Post

Seizing new opportunities in the dairy industry with Valio

Related Posts

How Smart Connected Deboning Machines Can Reshape Filleting Efficiency
Editor's Pick

How Smart Connected Deboning Machines Can Reshape Filleting Efficiency

October 22, 2025
Al-Fath Agricultural Company: Cultivating Libya’s Sustainable Future
Editor's Pick

Al-Fath Agricultural Company: Cultivating Libya’s Sustainable Future

October 18, 2025
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing
Industry Update

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

October 18, 2025
CJ BIO Showcases Total Taste Solutions at Gulfood Manufacturing 2025
Editor's Pick

CJ BIO Showcases Total Taste Solutions at Gulfood Manufacturing 2025

October 14, 2025
TNA Solutions to spotlight complete snack and confectionery line solutions at Gulfood Manufacturing 2025
Industry Update

TNA Solutions to spotlight complete snack and confectionery line solutions at Gulfood Manufacturing 2025

October 18, 2025
Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability
Editor's Pick

Future-Proof Your Beverage Closures: Discover What’s Next in Sustainability

October 2, 2025
Next Post
Seizing new opportunities in the dairy industry with Valio

Seizing new opportunities in the dairy industry with Valio

July-Sept 2025 Edition

RECOMMENDED NEWS

How a Spud Becomes a Snack – Frying

How a Spud Becomes a Snack – Frying

1 year ago
Gulfood Manufacturing 2025:  PROVISUR® Technologies showcases cutting-edge innovations from its brands for  industrial food processing

Gulfood Manufacturing 2025: PROVISUR® Technologies showcases cutting-edge innovations from its brands for industrial food processing

6 days ago
Gulfood Green 2024: Pioneering Sustainable Innovation in the Global Food Industry

Gulfood Green 2024: Pioneering Sustainable Innovation in the Global Food Industry

1 year ago
Greeneration Expands Operations with New Vertical Farm in Dubai

Greeneration Expands Operations with New Vertical Farm in Dubai

1 year ago

BROWSE BY CATEGORIES

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video
Food Business Gulf & Middle East

Food Business is the highest circulating quarterly published magazine in the Middle East.

Follow us on social media:

Recent News

  • AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week
  • Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology
  • LAKIDIS Flaker FR100 | In-House Vegetable Fat Trial | Cutting Vegetable Fat at -4°C & -22°C
  • How Smart Connected Deboning Machines Can Reshape Filleting Efficiency

Category

  • Country Update
  • Dairy Products
  • Editor's Pick
  • Events News
  • Fruits & Vegetables
  • Industry Update
  • Ingredients
  • Meat & Poultry
  • News
  • Organic Products
  • Processing & Packaging
  • Sponsored News
  • Sweets & Confectionery
  • Video

Recent News

AED 5.4 billion worth of deals sealed at Hosted Buyers Forum in First Two Day of Global Food Week

October 23, 2025
Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

Gulfood Manufacturing 2025 Witnesses Double-Digit Growth as Middle East Becomes a Magnet for Investment, Talent and Technology

October 23, 2025
  • About us
  • Advertise with us
  • Subscribe Now
  • Media Kit

© 2025 Food Business Gulf & Middle East

No Result
View All Result
  • Home
  • News
  • Videos
  • Industry Update
    • Ingredients
    • Sweets & Confectionery
    • Processing & Packaging
    • Fruits & Vegetables
    • Meat & Poultry
    • Drinks & Beverages
    • Dairy Products
    • Organic Products
  • Country Update
  • Digital Magazines
    • Publications
  • Events
  • Careers
  • Contact Us
  • Media Kit

© 2025 Food Business Gulf & Middle East

Subscribe to our newsletter and online magazine

Subscription Form FG